Social Media Marketing

FEBRUARY 25, 2012

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Sprout Social

SEPTEMBER 24, 2018

Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting. Buzzfeed is an example of a company killing it on IGTV. However, the company demonstrates how businesses easily add IG video to their online presence. Show exclusive content.

Instagram 104

Instagram Fashion Hashtag Video 104

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Convert PowerPoint presentations to Flash, or into YouTube videos? Create animations? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

JUNE 2, 2010

No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior. link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types.

Social Media 133

Social Media Strategy Curation Privacy 133

Sprout Social

OCTOBER 19, 2016

Most companies don’t host social media contests to give things away with nothing to show for it. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. Each of the goals above has a metric that you can attach to it: Increase social following: Number of followers.

Social Media 40

Social Media How To Directory UGC 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation. Can those results be tied back directly to sales, and therefore ROI? It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Later

NOVEMBER 13, 2019

Take for example plant-based cafe Kokomo — not only does their image choice tell the story of just how delicious a vegetarian life could be, but they also reflect their brand colors in the Instagram Stories highlights, they’ve used a punchy Instagram bio and share their menu and location “above the fold”. . Link in bio: ?Instagram

Instagram 85

Instagram Trends UGC Meme 85

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. People and companies have taken time to create helpful lists, especially when visiting a new city. It is not a diet.

Foursquare 244

Foursquare Delicious Hotels Travel 244

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?

Social Media 167

Social Media Strategy Consultant Conference 167

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. People and companies have taken time to create helpful lists, especially when visiting a new city. It is not a diet.

Foursquare 145

Foursquare Delicious Hotels Travel 145

Rebekah Radice

NOVEMBER 28, 2016

How can you bet position your company, make connections, and demonstrate the value? For example: If you’re a health and fitness company, engaging your audience through video could be a powerful way to take them through your daily workout. Align your company goals with each social network. via @chefpaulbasciano.

Social Media 159

Social Media Strategy How To Social Networking 159

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Like you say, it depends on what your metrics and goals are.

Social Media 155

Social Media Radian6 Strategy SM2 155

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. People and companies have taken time to create helpful lists, especially when visiting a new city. It is not a diet.

Foursquare 100

Foursquare Delicious Hotels Travel 100

Viper Chill

APRIL 1, 2010

Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor. 6 Month Stats I thought it would be interesting to look at a few metrics and see how they have changed over the course of the last six months. Reply Michael says: April 1, 2010 at 2:29 pm Congrats!

Report 63

Report StumbleUpon Sites Blogger 63

Keyhole.co

APRIL 20, 2023

One common example is when you are a company that focuses on search engine optimization (SEO) and you have heard that Google (a big company) recently broke the news that they will have a significant update that most people are anticipating. But always make yourself as reliable and authentic as possible to avoid fake results.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

DECEMBER 26, 2022

There are 10 steps to build a great influencer marketing campaign: Set your goals by visualizing what success would look like to determine your key metrics. Much more than the average engagement that all these companies get on the platform. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals.

Influencer 52

Influencer Campaign Instagram Data 52

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 27, 2011

Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, a food trends discussion from an analyst, and an unexpected surprise. Bloggers are not typically trained journalists that understand the company/PR firm/reporter news continuum.

Blogger 148

Blogger Klout Avatar Delicious 148

Rebekah Radice

NOVEMBER 28, 2016

How can you bet position your company, make connections, and demonstrate the value? For example: If you’re a health and fitness company, engaging your audience through video could be a powerful way to take them through your daily workout. Align your company goals with each social network. via @chefpaulbasciano.

Social Media 60

Social Media Strategy How To Social Networking 60

Keyhole.co

DECEMBER 17, 2020

Much more than the average engagement that all these companies get on the platform. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals. To find the right one, these are qualities (and the metrics) you need to focus on when finding the right influencer for your brand. Why it works?

Influencer 128

Influencer Campaign Instagram Data 128

Social Media Marketing

SEPTEMBER 20, 2011

Extras for Hangouts: Document sharing Screensharing The ability to sketch/doodle Named Hangouts for public events Availability of the Hangouts API Search The last one was a particularly sensitive improvement, as Google was taken to task for being a search engine company (even though it's much more) that didn't integrate search into its platform.

Google 168

Google Picasa FeedBurner Adsense 168

Jon Loomer

NOVEMBER 12, 2015

Now instead of looking at the metrics to determine whether your fans liked the video, you can use this in a creative way to determine how long fans are engaged with the content and create new videos with this length in mind. Utilize Video Analytics to Help Determine Video Length. Facebook Live: Create Engagement in Real Time.

Engagement 113

Engagement Video Strategy Facebook 113

Keyhole.co

JULY 9, 2023

Even home bakers can click snaps of their delicious treats, be a famous face on social media, and run a full-fledged business. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Back in 2008, squandering off an online presence was a luxury.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Social Media Marketing

APRIL 10, 2013

million last year; and yet - despite the continued lack of accountability in metrics - TV advertising spending keeps increasing. LinkedIn has added Facebook-like mentions of people and companies in status updates and home page comments. The number of TV cord-cutters is increasing faster than expected , at over 1.08

Social Media 159

Social Media Flipboard Survey Journal 159

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Later

OCTOBER 28, 2018

The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram. Is there a specific mailing service your company uses? It’s important your company take advantage of all the influencer-generated content during your campaign! Sign me up!

Influencer 69

Influencer Instagram Tips Marketing 69

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 9, 2008

I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings. To them, this meant a whole lot. To them, it was a stroke of the ego that was almost like a milestone.

Digg 100

Digg Sites News API 100

Hootsuite

JULY 13, 2023

These are metrics that will give you the info you need to target specific users in phase two of the social selling game: nurturing your leads. Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. FAQs about social media lead generation What are social media lead-generation companies?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify sudden changes in the discussion volume to protect your company image. ” — MarketingLand. Showcase reviews: Entrepreneur. 17) Brand24.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167