Company Delicious Marketing Research 
Sprout Social
AUGUST 26, 2021
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.
Social Media Strategies Summit
AUGUST 10, 2023
Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.
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Webbiquity SMM
MARCH 13, 2019
I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.
Ignite Social Media
APRIL 22, 2021
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Could they be both? More importantly, could they be successful in both?
Webbiquity SMM
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,
Mindjumpers
JUNE 8, 2011
As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier. Utilize the PR potential of your blog.
Buffer Social
AUGUST 1, 2023
As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales.
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