The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up. But the dividends will be huge.

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Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. People identify with the people as much as they do with the company.

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Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. Flickr Photo by Doc_Brown. Social media management software companies, et al.

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Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?

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Ignite Social Media

APRIL 8, 2022

With the growing popularity of social media, one question that crosses the mind is how to post content created by third-party users within the limits of fair use. However, if you’re using the content for commercial purposes, it falls outside the realm of fair use. The fair use doctrine is part of the Copyright Act.

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Twist Image

NOVEMBER 1, 2011

From a content perspective, it's hard to argue that it hasn't. " You can read his full Blog post here: 64% of Digital Ad Spend Controlled by 5 Companies. There was a hope that the Internet would reshape the media world as we have known it to date. Does that freak you out (just a little bit)? What's trending? advertising landscape.

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Dave Fleet

JANUARY 9, 2012

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Content Rules ( here’s my review ). Image: kwerfeldein on Flickr). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon).

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Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

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Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. Image credit: C_osett on Flickr. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates.

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Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.

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The Marketing Blog

MARCH 26, 2010

Home About In the Media Indian Companies on Twitter – A Usage Study Search Engine Statistics:: Google’s share dips March 27, 2010.8:32 What I really like is the visualization and the manner in which it has been clustered. Heading over to the actual post now! Reply Leave a Reply Click here to cancel reply.

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Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

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Convince & Convert

APRIL 1, 2012

Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Or even five.

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Convince & Convert

APRIL 1, 2012

Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Or even five.

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Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

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Proactive Report

AUGUST 28, 2010

Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Companies and PR agencies are becoming more comfortable with producing content and videos for online PR. Image Credit: Beck Tench, Flickr.

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Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. However, providing customers and prospects with memorable and useful content is what separates the, er, women from the girls. 5 Intangibles That You Need If You’re Creating Content Online. Providing valuable content that delivers. How To Get Found If No One Is Looking For You.

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Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Attitude can affect business relationships, strategy, and security.

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Waxing UnLyrical

FEBRUARY 5, 2013

Image: goiabarea via Flickr, CC 2.0. It’s much easier to potentially get new Likes if people simply enjoy your content. As a B2B company, your customers know the angles, and they know the game. You want to post content that your fans can’t help but share with their own followers. Offer something of real value instead.

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Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. The problem was, people were creating “thin content.” So what good did all that thin content do for you? It means we have to write better, more interesting, more compelling content that people want to read.

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Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Can your content plan survive on 6-second videos? Why: Although short-form storytelling is important, rich content is key to long-term brand development. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? Go short or go home.

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Adam Cohen

DECEMBER 12, 2013

PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. image credit: PedjaP via flickr.

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Waxing UnLyrical

MAY 2, 2013

Image: esocialmediashop via Flickr, CC 2.0. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Take every question your company gets asked and consider writing a blog post to answer it. That’s a blog post for another day.

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Adam Cohen

MARCH 30, 2011

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. It occurred to me that companies who think this way are missing the golden opportunity to focus on their customers first. Most Commented.

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Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Image: SalFalko via Flickr, CC 2.0. When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement.

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Blogger Strategy Technorati Community building 263

SocMed Sean

JANUARY 1, 2012

Photo courtesy of functoruser on Flickr via Creative Commons license. If your blog is for your company or organization, maybe it’s time to find a way to connect with your customers. Have you written content that they would find interesting? Photo courtesy of skpy on Flickr via Creative Commons license.

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Waxing UnLyrical

APRIL 11, 2013

Really, that’s what any good company does; cut the dead weight. Image: warrantedarrest via Flickr CC 2.0. Guest Posts Matt LaCasse Social Media curating content Feedly Google Reader rss feeds' Google recently announced it is killing off several of its services, which it does from time to time. He also blogs.

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Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Image credit: C_osett on Flickr. How to extract a list of companies/websites using this software. What if you’re not a SaaS company? Sponsored post. How to get the list uploaded to LinkedIn.

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Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

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Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam.

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Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

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Waxing UnLyrical

JUNE 29, 2012

Image: majunznk via Flickr, CC 2.0. Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C… Seriously, it was like being in a Dan Brown novel. How about you?

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Harp Interactive

JANUARY 12, 2011

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! Tweetake: A tool to back-up your followers, people you are following and tweets.

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Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store traffic simply by including geographical information to your digital content.

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Waxing UnLyrical

AUGUST 17, 2015

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Is Your Company Creating Reporting Squirrels or Analysis Ninjas? Image: Bruce Clay, Inc via Flickr, CC 2.0. But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time! ” 4. ” 7.

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