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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. She suggests joining the Government Social Media Group on Facebook. Beyond posting great content, social media is also a listening tool.

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How to Write a Great Social Media Manager Job Description (and Hire a Top Social Media Manager)

Buffer Social

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

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How to Write a Social Media Policy for Your Business

Socialmedia.biz

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. What is a Social Media Policy?

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Set Your New Social Media Manager Up For Success

Social Media Strategery

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? Are you looking for someone to be a community manager for online communities that already exist or do you need someone to create those communities?

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. These meetings aren’t about the social media team instructing their colleagues on best practices.

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers.

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Why your social media isn’t working

Sherrilynne Starkie

A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. Tracking follower growth, likes, clicks and impressions, is an important part of social media management, but it’s not goal setting.