Oktopost

MARCH 2, 2020

Events, industry magazines, and a good reputation have been your marketing strategy for years. In addition, platforms like Quora, G2Crowd and Capterra have gained popularity with B2B buyers for the quality reviews and credibility of the community. Digital marketing can be a daunting topic, full of industry lingo and TLAs.

B2B 136

B2B Marketing Construction Committee 136

Janet Fouts

JULY 6, 2010

The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. “Your picture could appear in the November issue of Fast Company magazine as part of an amazing photo spread. Like Fast Company’s reputation. What do you get?

Company 126

Company Embedding Influencer URL 126

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Laurel Papworth

NOVEMBER 3, 2022

So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. What happens to an oil company’s reputation if there’s an oil spill in the Galapagos? What happens to Coca Cola’s reputation if there’s a poisoning of Coca Cola bottles?

Real Estate 59

Real Estate Virtual World Crowdsourcing Collaboration 59

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities. In online communities, we are busy, like we are rushing from one meeting to another.

Social Networking 98

Social Networking Advertising comScore CPM 98

Social Media Strategies Summit

NOVEMBER 14, 2019

TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 One such graduate is Pocket Sun , Managing Partner and Co-Founder of SoGal Ventures, who recently landed on the cover of Forbes Magazine. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Laurel Papworth

APRIL 19, 2010

Speakers: Laurel Papworth, Online Community Strategist, World Communities. By the way, my article in the AICD magazine. Twitter: Reputation Management in Social Networks (18). Host: Ian White GAICD, Group Vice President & ANZ Regional Managing Director, Oracle Corporation Australia Pty Ltd. Speaker TBC. Related posts.

Eventful 80

Eventful Company Social Media Conference 80

Small Business Mavericks

FEBRUARY 26, 2011

I really like this paragraph from Wired Magazine’s article on the topic: While it’s too early to tell how effective the change will be, the mere fact that it’s still too early to tell means the change isn’t nearly radical enough to represent a real reset of the economics of publishing on the net. About Us What’s a Maverick?

Google 150

Google Content Case Study Press Release 150

Webbiquity SMM

FEBRUARY 28, 2011

. • Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com. • Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies. Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Lucy Hall

SEPTEMBER 29, 2016

Hannah Rainford adds: 'It’s wise to prepare replies to potential queries in advance so that your community manager can respond quickly and appropriately. Of course if you outsource to a reputable company, you know you’ll be getting a professional who is able to get stuck in immediately. "We Says Sarat Pediredla - Hedgehog Lab.

Social Media 60

Social Media Content Social Media Management Guidelines 60

Twist Image

MARCH 22, 2012

My general recommendation is to use the free version until you start seeing uptake by the community. Blogs, books, newspapers, magazines, tweets, etc. online community. Do the hard work of figuring out if a hosted solution is best for you. Design matters. Read first. Most people will tell you to start writing. Read everything.

Domain Name 111

Domain Name WordPress Tumblr How To 111

Writtent Blog

MARCH 10, 2014

Pace: Four Seasons Magazine. Through obsessive PR efforts and networking, articles authored by Energy Micro became a reputable resource, rapidly improving the brand’s positioning in their market. The American Indian Science & Engineering Society has a long-standing magazine, Winds of Change. The PohlyCo: AISES.

Content 85

Content Marketing Energy Case Study 85

Small Business Mavericks

MARCH 3, 2011

Alexander Dumas and Charles Dickens both published their novels in magazines before putting them in novel form. About Us What’s a Maverick? Would it have received the same level of response? As this article points out, serialized novels are nothing new. But the Internet offers novelists and publishers a new tool for marketing and publishing.

Case Study 79

Case Study Press Release Marketing Small Business 79

Small Business Mavericks

FEBRUARY 21, 2011

Television Radio Magazine advertising Newspaper advertising Telemarketing Seminars Brochures & Flyers In-store displays Direct mail Even word of mouth Facebook Pages have become their own stand-alone marketing materials for many businesses. About Us What’s a Maverick?

Small Business 79

Small Business Hubpages Facebook Case Study 79

Absolute PA

JUNE 15, 2013

Perfect for connecting with likeminds and broadening your own network and community. This isn’t hot air – I’ve seen it happen countless times, and people inside my Twitter Brilliance course have been featured on the radio and national magazines just by being friendly and available to the media using Twitter. Instant fame!

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Kikolani

NOVEMBER 12, 2010

5 ways to measure your online reputation as a blogger – what really counts beyond the stats. How to get your community to build links for you – ways to motivate your community to link to you with badges, leaderboards, and more. 21 of the best magazine style WordPress themes. Blogging / Writing. Link Building.

Mashup 141

Mashup Discount Resources Facebook 141

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech. What is an Industry? Related posts.

Industry 64

Industry Social Media Influencer Mobile 64

Ari Herzog

SEPTEMBER 30, 2010

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto. Featured in Marketing Magazine. Community management.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Myrland Marketing

JULY 11, 2013

It creates negative feelings on the part of the reader…not neutral feelings of who cares…but negative ones that actually impact your brand or reputation. Find 2 Communities on Google+ that deal with the topics that are important to your clients. This is a step backward in the branding and business development processes.

Committee 73

Committee Content Flipboard How To 73

ProBlogger

JULY 8, 2014

Your photo don’t have to look super-professional or “glossy” like in fashion magazines (mine never are) but make sure they are visually attractive; i.e. no blurriness, basic composition and bright, good colors (this can be edited on your computer). For example, you could be a denim fashion blogger.

Fashion 51

Fashion Blogger Flickr Sites 51

Almost Savvy

DECEMBER 15, 2011

Using digital platforms successfully to build community, relationships, and trust is an iterative process. You’ve heard the stories; a bookstore ( or was it a coffee shop, no wait, it was a computer company, or was it a magazine, it’s so hard to remember ) set up a Facebook Page and six weeks later had 2.5

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

Using digital platforms successfully to build community, relationships, and trust is an iterative process. You’ve heard the stories; a bookstore ( or was it a coffee shop, no wait, it was a computer company, or was it a magazine, it’s so hard to remember ) set up a Facebook Page and six weeks later had 2.5

Social Media 100

Social Media ROI Construction Compete 100

Techipedia: Tamar Weinberg

JULY 15, 2010

Someone made a comment to me that this blogger writes simply to look smarter than others but doesn’t have anything valuable to say — that’s the kind of reputation this type of complex writing actually gives off! But to me, a blog is similar to a magazine and most popular magazines have pictures.

Blogger 250

Blogger Engineering Flickr SEO 250

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. What do you think? Very helpful post, Jay. What do you think?

Metrics 132

Metrics Strategy How To Tourism 132

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He started Think Traffic in 2010, and quickly built a solid reputation for building quality content. He also has a talent for community engagement. I love his blog. Jen Bishop.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 125

Content Marketing Consultant Social Media 125

Waxing UnLyrical

DECEMBER 4, 2010

And is that awareness beneficial to the nonprofit, or is it going to see its reputation somewhat diminished because of the ridicule this campaign received. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. but are we really acting on it?

Class 233

Class Campaign Klout Influencer 233

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This makes you a valuable community member and builds awareness. Reputation is everything these days. Reuse content. Join a forum.

Small Business 98

Small Business Marketing Compete Directory 98

Buffer Social

JULY 28, 2016

By establishing you as credible and trustworthy—not to mention a valuable source of information— we’ll support the business goals and online reputation of the company. You can just say, “I’m a community manager,” or “I manage our digital media efforts,” without giving any follow-up details or definitions. Your Coworker.

Social Media 76

Social Media Marketing Team Guidelines 76

ProBlogger

OCTOBER 17, 2010

I had a clear objective for the blog—that was, to demonstrate my knowledge and start to build my online reputation. My patience and consistency paid off when I received a DM from the editor of Australia’s largest small business magazine. I started blogging on clarelancaster.com before I launched my consultancy.

Project 45

Project Social Media Consultant Social Networking 45

Sprout Social

JULY 1, 2021

If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. UGC images add another dimension to a brand’s visual identity, while also building community and relatability between a brand and social users. Instagram videos get 49% more engagement than photo posts. Y’ALL WE DID IT.

Types 141

Types Social Media Content UGC 141

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not just being talked about but be an active voice in the community. Ideas and good products spread faster.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. She said, “I want to ask you whether you think it’s important to spend time building your personal brand and reputation outside of the online sphere.,

How To 50

How To Eventful Collaboration Blogger 50

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133