Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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Collaboration How To Education Team 224

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. This creates a robust community within LinkedIn.

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Groups Groups LinkedIn Microsoft 130

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. As we follow the 6-3-1 rule for social media, we recommend a balance of about 50% company content, 25% industry-related content, and 25% personal interest for employee advocacy.

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Engagement Social Media How To Curation 62

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. Apple was supposed to be crushed by larger rivals, particularly after Microsoft developed Windows. Small doesn’t mean weak.

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Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

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B2B Influencer Platform SMS 306

Socialized

NOVEMBER 26, 2009

Here are my five social media predictions for 2010. Location-Based Applications Will Dissolve Into General Social Networks. Oracle has Beehive , Microsoft has added social capabilities to SharePoint , SocialText is in the enterprise, as is IBM’s Lotus Connections , but no category killer has emerged.

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SocialText Social Media Web 2.0 Astroturfing 250

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Twitch is a lesser known social platform, but in the gaming community is very well known.

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Social Media Brands Microsoft Hashtag 87

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Thankfully.).

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Social Media Authentication comScore Social Media Management 82

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Twitch is a lesser known social platform, but in the gaming community is very well known.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Convince & Convert

OCTOBER 8, 2021

Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing.

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Influencer Marketing B2B Authentication 163

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

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Conference Social Media Price Hubspot 103

Social Media Network Marketing

APRIL 15, 2013

There are a couple of ways in which you could look at Acquisition: Forums : Join the industry / category based Forums. You know what the industry is doing. The idea is not to steal / pinch their Community Members. The idea is not to steal / pinch their Community Members. These are really good platforms if used properly.

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Social Media Construction Brands Forums 114

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. This goes a long way to establish your team, and brand as a whole, as industry leaders. #5 and “This is great advice.”.

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Class LinkedIn Brands Microsoft 100

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

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Social Media Flipboard Storify Reddit 160

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. The answer is LinkedIn, the B2B social media platform of choice.

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Influencer LinkedIn B2B Industry 88

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 83

Laurel Papworth

JULY 4, 2023

This course aims to not only ensure you are familiar and able to use OpenAI (ChatGPT and Dall-e) and Midjourney or StableDiffusion but understand Google, Amazon, other Microsoft AI, FAIR (Facebook AI) and current innovations in artificial intelligence. Taught social media at Uni of Sydney for 12 years.

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Overview Policies API Course 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. For example, Simpli.fi

Analytics 85

Analytics Conversation Brands Sentiment 85

Social Media Network Marketing

MAY 2, 2014

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. There are a couple of ways in which you could look at Acquisition: Forums: Join the industry / category based Forums ??. You know what the industry is doing.

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Loyalty Social Media Construction Forums 86

Convince & Convert

JANUARY 14, 2015

Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. But should you stop using social media sites because they aren’t driving your websites and blogs enough organic traffic anymore?

Social Media 60

Social Media Survey LinkedIn Applications 60

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

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List Twitter Brands Microsoft 155

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. LinkedIn has been used as another outlet to communicate these changes to all of the colleges’ students and alumni alike. School employee count.

Education 102

Education LinkedIn Hashtag Communities 102

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

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LinkedIn Tips Skills URL 113

Social Media Network Marketing

OCTOBER 13, 2011

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. There are a couple of ways in which you could look at Acquisition: Forums: Join the industry / category based Forums. You know what the industry is doing.

Loyalty 98

Loyalty Social Media Construction Forums 98

Waxing UnLyrical

FEBRUARY 2, 2015

Social Media Measurement Standards – Everything You Need to Know. Three Fundamentals of Great Social Media Measurement. Why: “Social media measurement programs that are built around metrics tied to business outcomes and show how programs are performing against objectives are important.”

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Metrics ROI Consultant Microsoft 100

Likeable

MARCH 10, 2020

so these brands would be delinquent in their duties as fashion industry leaders in leaving Twitch out of their marketing mix. YouTube, Facebook, and Microsoft all have their own streaming platforms, and infighting over signing the most popular streamers is driving much of the conversation around which platform will ultimately prevail.

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Brands Hosting Microsoft Fashion 79

Social Media Strategery

JANUARY 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 From our most senior VPs to senior executives within the government to our summer interns, every group has their own set of questions, concerns, and pre-conceived notions about social media and what it means for them.

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Social Media Gov 2.0 Wiki Web 2.0 119

Convince & Convert

JULY 19, 2012

I’m using Microsoft Publisher, which most graphic designers would laugh at that, right? But my goal is to basically just try to communicate ideas. Then there are so many other things that have helped it explode in the last year, especially with social media. So, that’s part of it. Jay: Awesome, awesome.

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Social Media How To Consultant Data 127

Myrland Marketing

NOVEMBER 20, 2013

LinkedIn tells us that: “Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. If you have more than one practice, industry or client team, or consulting arm of the firm, Showcase Pages can be a great marketing tool.

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LinkedIn Microsoft Module Company 105

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Will be VERY interesting to see if Facebook kicks Wildfire out of its Preferred Developer Community, or revokes some measure of access.

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Google Adwords Software Social Media Management 164

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 117

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

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Types Social Media Statistics HootSuite 145

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Social media is exactly that: “social.&# If you’re going to dive in the social media world, you need to understand what it means to be “social.&# Empower them.

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Apple Twitter Forums Policies 154

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

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Class Skills Social Media Marketing 40

Diva Marketing Blog

JUNE 2, 2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -

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Social Media B2B Delicious Wiki 53