Hootsuite

JULY 10, 2024

It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. Share strategic insights with stakeholders More than half ( 56%) of social marketers say their organizations don’t understand social media. At the same time, they faced cuts to the marketing budget.

Examples 127

Examples Strategy HootSuite Sentiment 127

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop.

Instagram 95

Instagram Video Strategy Content 95

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 145

Research Social Media Airlines Marketing 145

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. These numbers could hint at groups becoming the new brand page if you’re looking to have an engaged community.

Groups 203

Groups Groups Facebook Tips 203

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

Content 162

Content How To Marketing Case Study 162

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How about potential customers? Tweet This!

Company 231

Company Social Media Posterous StumbleUpon 231

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 140

Research Social Media HootSuite Marketing 140

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

Marketing 144

Marketing Social Media Management Team Campaign 144

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Filtering through the noise.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Facebook 141

Facebook Engagement Case Study Focus Group 141

Pam Moore

JULY 29, 2024

With the right approach and tools, you can transform this chaos into streamlined digital and social media marketing success. Do These Digital Marketing and AI Challenges Sound Familiar? Need to implement the integrated email marketing and CRM program you purchased last year. Content marketing program really needs structure.

Team 133

Team Social Media Brands Tips 133

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 140

Campaign Marketing Authentication Loyalty 140

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 193

Social Media Research ROI Technorati 193

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Akamai Marketing

DECEMBER 28, 2012

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 137

B2B Research Marketing Sentiment 137

Writtent Blog

OCTOBER 1, 2013

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. It’s up to the savviest content marketers to glean what they can from ad copywriters before the profession disappears. Headlines Matter.

Advertising 96

Advertising Content Marketing Press Release 96

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Create a community. Simply asking them to respond with an emoji or for them to share UGC related to your brand is a great way to start creating a community.

Organization 193

Organization Social Media Content Analysis 193

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Across the social media landscape, there are probably trillions of data points that are essential to your business.

Social Media 138

Social Media Sentiment Survey Marketing 138

Convince & Convert

OCTOBER 31, 2013

Sure, the prize is amazing, but the 800+ photo entries displayed on the company’s Facebook tab showcase that there’s definitely a market to share and celebrate pet Halloween costumes. Social Image of the Week crest halloween jessica gioglio petco social image of the week tide visual content marketing'

Examples 145

Examples Social Media Content Brands 145

Bill Hartzer

APRIL 27, 2010

And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Although tattooing brand logos and imagery may seem too extreme to marketers, these outliers represent a brand’s choir.

Brands 157

Brands Loyalty Badge Apple 157

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Cultivate a brand community. And 36% expect brands to build communities that consumers can belong to. And rightly so.

Twitter 144

Twitter Survey Trends Hashtag 144

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 112

Products Team Focus Group Collaboration 112

Convince & Convert

APRIL 20, 2011

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. That would be the equivalent of 230 interviews or roughly 78 focus groups.

Research 134

Research ROI Focus Group Apple 134

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 127

Social Media Focus Group Aggregator Research 127

Kikolani

JUNE 27, 2013

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Engineering 141

Sprout Social

MARCH 30, 2021

Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside. The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way.

Questions 145

Questions Data Focus Group Analysis 145

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Create a Genuine Brand Community. Work With Diverse Influencers.

Campaign 77

Campaign UGC Marketing Authentication 77

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. A virtual focus group for product development? On the surface, yes. Word of mouth?

Engagement 143

Engagement Brands Facebook Journal 143

Ignite Social Media

MARCH 19, 2018

Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. Don’t Take Them Personally.

Comments 128

Comments Social Media Tips Authentication 128

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Marketing 90

Marketing Loyalty Case Study Cost 90

Buzz Marketing for Technology

JUNE 27, 2008

‘New York Times’ Enters Distance Learning Market , Sept. Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. E-mail Print.

Research 179

Research Education News Google 179

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. This is why creating a digital community around your brand is now an essential approach in maintaining and growing your online presence, generating more leads, and growing your revenue. The key here is consistency.

Communities 54

Communities Brands Badge Focus Group 54