Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Marketing 91

Marketing Loyalty Case Study Cost 91

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

Content 162

Content How To Marketing Case Study 162

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Across the social media landscape, there are probably trillions of data points that are essential to your business.

Social Media 117

Social Media Sentiment Survey Marketing 117

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Filtering through the noise.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Templates Template Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Templates Template Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Templates Template Marketing 78

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Maximize User-Generated Content.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Cultivate a brand community. And 36% expect brands to build communities that consumers can belong to. And rightly so.

Twitter 141

Twitter Survey Trends Hashtag 141

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 96

Social Media Focus Group Aggregator Research 96

Hootsuite

JULY 10, 2024

It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. Share strategic insights with stakeholders More than half ( 56%) of social marketers say their organizations don’t understand social media. At the same time, they faced cuts to the marketing budget.

Examples 102

Examples Strategy HootSuite Sentiment 102

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Templates Template Training 78

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Source: The Globe and Mail 5.

HootSuite 124

HootSuite URL Analytics Forums 124

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 120

Survey How To Education Hotels 120

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

MARCH 30, 2021

Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside. The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way.

Questions 125

Questions Data Focus Group Analysis 125

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Marketers across industries have praised the network and the algorithm-based For You page for expanding awareness efforts in new and exciting ways. .

Questions 120

Questions Sentiment Meme Trends 120

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Enables instant communication. Social media is an always-on focus group. Ability to crowdsource.

Social Media 141

Social Media Crowdsourcing Privacy Comparison 141

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Ignite Social Media

MARCH 19, 2018

Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. Don’t Take Them Personally.

Comments 125

Comments Social Media Tips Authentication 125

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Facebook 141

Facebook Engagement Case Study Focus Group 141

Audiense

FEBRUARY 15, 2018

It underpins every marketing decision you make. From marketing managers to senior executives increasing your ROI is a common goal shared by all. Market Research. Influencer Marketing. Influencers will be shortlisted based on authentic affinity between the influencer and their community along with their uniqueness.

ROI 74

ROI Data Cost Influencer 74

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 107

Brand Monitoring Tools Brands HootSuite 107

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?

Apple 139

Apple Brands Tips Consultant 139

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Hootsuite

MAY 2, 2023

For example, you could add a photo of the market you work in, whether luxury high rises or suburban neighborhoods. You can also opt into receiving marketing and promotional emails from Facebook. And yes — you can join a Facebook Group as a Page instead of as your personal account. Also, remember to follow the group’s guidelines.

Real Estate 108

Real Estate Facebook HootSuite How To 108

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How about potential customers? Tweet This!

Company 231

Company Social Media Posterous StumbleUpon 231

Pam Moore

APRIL 1, 2020

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?

Apple 78

Apple Brands Tips Consultant 78

agora pulse

NOVEMBER 14, 2017

Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. So why would they use this feature?

Instagram 130

Instagram Posterous Eventful Focus Group 130

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. A virtual focus group for product development? On the surface, yes. Word of mouth?

Engagement 143

Engagement Brands Facebook Journal 143

Kikolani

JUNE 27, 2013

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). Google AdWords Keyword Tool.

Tools 141

Tools Patterns Advertising Adwords 141

Ignite Social Media

SEPTEMBER 19, 2016

The tried and true marketing and product development standard is doing consumer insight surveys. The primary benefits are being able to focus on specific information and target questions to specific audiences. It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management.

Products 60

Products How To Survey Focus Group 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 192

Social Media Research ROI Technorati 192

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

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Campaign Marketing Authentication Loyalty 132