Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. But the platforms only lasted in this state for a short time (rapid change is normal in any emerging space).

Social Media 282

Social Media Platform Communities Advertising 282

Buffer Social

OCTOBER 31, 2023

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. Join Buffer’s open beta anytime and pop over to our community to let us know what you think of the latest features.) 

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Team Communities Repository Analytics 92

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. For example, users can place a virtual holiday palm tree in their own spaces, along with several interactive features.

Industry 110

Industry Examples Real Estate Brands 110

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Social media is increasingly integrated with e-commerce.

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Consultant Social Media Drupal Content management systems 265

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

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Social Media Health Care Tips Policies 93

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

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Meeting Team Social Media How To 98

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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Collaboration Social Media Project Reputation 93

Likeable

SEPTEMBER 28, 2021

Learn more about Smarter Social , our solution for in-house digital teams, here. In today’s social media climate, crises are inevitable. As a brand, you won’t be able to prevent these crises—but what you can do is have a plan and a system in place so that you’re prepared for when they do happen. Get in touch.

Social Media 92

Social Media Policies Module Guidelines 92

Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. But the platforms only lasted in this state for a short time (rapid change is normal in any emerging space).

Social Media 150

Social Media Platform Communities Advertising 150

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 98

Social Media Policies Team Comments 98

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 106

Consultant Social Media How To Insurance 106

ProBlogger

JANUARY 17, 2024

The post The Importance of Building Community on Your Blog appeared first on ProBlogger. Today’s principle in our series on successful blogging is all about building community on your blog. 3 hours later my view of how community could be developed online was completely changed. Was it true community?

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Communities Forums Sites Tips 44

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers.

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Social Media How To Policies Authentication 125

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Social Media Brands Tips HootSuite 88

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential.

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Sentiment How To Analysis Trends 142

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.

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Social Media Social Media Management Issues Team 199

Keyhole.co

NOVEMBER 21, 2023

Apple garnered commercial success and critical acclaim for making high-end computing systems accessible to the everyday person. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Here are some key ways in which Apple’s social media strategy works.

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Social Media Strategy Apple iPhone 59

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

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Strategy Social Media Organization Education 145

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

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ROI Social Media Airlines Proposal 132

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Making decisions with data.

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Communities Company Social Media Case Study 95

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Social Media Analysis Research Conversation 64

Keyhole.co

AUGUST 29, 2023

If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave. Every social media marketer’s dream.

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Social Media Content Real Estate Class 52

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Most social media marketing agencies offer set services for flat fees.

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Social Media Marketing Social Media Management Report 99

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

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Data Social Media HootSuite Template 94

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

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Social Media Management Questions Social Media Skills 88

Buffer Social

SEPTEMBER 22, 2022

In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare. For example, instead of creating a new graphic every time a post is ready to go live, you work on several images several weeks in advance. What is content batching?

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Social Media Content Energy Transportation 79

Proactive Report

APRIL 6, 2020

There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. For example, this article on Medium has received over 40 million views in the last week. Become a stable and calming influence in your community. Health information is naturally in high demand.

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Social Media Content Health Care Class 64

Buffer Social

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. The article also mentions that influencers in the social media marketing industry might be influencing this idea. Is this true? The short answer is: no.

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Engagement Social Media UGC System 73

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

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Social Media How To HootSuite Discount 145

Waxing UnLyrical

JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Which is the collective voice of my community, not just one or two people. An active community is a powerful thing.

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Social Media Foursquare Communities Flickr 216

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

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Sysomos ROI Social Media Privacy 273

Likeable

JUNE 25, 2019

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Another great example is the Corn Nuts Twitter account. Involving the Community.

Communities 64

Communities Trends UGC Template 64

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. We’ve been there. Choose Your Content Pillars.

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Social Media Strategy Hotels Content 112

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

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Social Media How To Metrics URL 145

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Education Social Media Tips Policies 111

Hootsuite

APRIL 17, 2024

Other social media platforms like Instagram and Facebook have their own algorithms, too.) For example, following magicians will probably lead to magic-themed content. Threads’ AI system predicts what kind of content you’ll find the most worthwhile, based on your behavior across the platform. What is the Threads algorithm?

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