Remove Communities Remove Document Remove Marketing Remove Process
article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Process 106
article thumbnail

Why Shopify Stands Out: Key Features That Make Shopify Ideal for eCommerce

The Realtime Report

It’s not just a website builder, but a comprehensive eCommerce platform that provides everything from web hosting and security to payment processing and marketing tools. It simplifies the process of setting up an online store, making it an excellent choice for both beginners and seasoned entrepreneurs.

article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 114
article thumbnail

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

article thumbnail

Why You Should Create a Social Media Approval Process for Your Team

agora pulse

Put together an approval process, and start streamlining workflows, avoiding errors, and optimizing campaigns. If your social media team doesn’t have an approval process in place, though, you’re probably wasting valuable time, making simple mistakes, and losing out on optimizing campaigns. Marketing manager. Copy editor.

Process 70
article thumbnail

Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Define what AI can do well in this process, where it should be avoided, and how it will be quality checked. Does your company have a process in place to check against bad info in all internal and external communications.

Training 156
article thumbnail

VP Marketing of PandaDoc on Why it’s Okay to be Wrong

Oktopost

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Catch all episodes here.

B2B 62