Remove Communities Remove Conversation Remove FAQ Remove Sentiment
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Another key area is influencer marketing.

Strategy 129
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages.

HootSuite 120
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

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Good, Better, and Best Strategies for Customer Service on Social Media

Ignite Social Media

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Have Community Guidelines Already in Place: Don’t just ignore/not respond to comments/questions. Tier 2 | Better | A Step Above.

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From awareness to acquisition: Creating a content funnel that converts

Sprout Social

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. It all starts with awareness.

Content 143