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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities. Photo by Mike Ackerman on Unsplash. But there’s the rub.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. Company employees as ambassadors, for example. Owned Media is self-published content.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. Company employees as ambassadors for example. Owned Media is self-published content.

Marketing 199
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. It doesn’t hurt to syndicate it there. Pinterest & Instagram Rival for Shopping.

Trends 128
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82