Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

AUGUST 21, 2023

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 90

Marketing Privacy Policies Issues 90

The Realtime Report

FEBRUARY 1, 2024

invites new residents with its rich history and dynamic community. Don’t forget to be mindful of issues that might occur when moving , and prepare accordingly. Start by listing all potential expenses, including moving company fees, packing supplies, and travel costs. as you settle into your new home and community.

Transportation 91

Transportation Real Estate Insurance Patterns 91

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later. Plan tags and tracking now to report more effectively later.

Campaign 87

Campaign Report Social Media How To 87

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. HOORAE Late last year, HOORAE—a media company led by Issa Rae—announced its partnership with Walmart: The Black & Unlimited Digital Development Program.

Collaboration 99

Collaboration Brands Press Release Communities 99

Sprout Social

MAY 24, 2022

Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Unmetric

NOVEMBER 11, 2016

This is a great way to showcase your company as a community. Moreover, the people associated with their employees on Twitter get to hear about the company. They added over 1,387 new Fans during the period studied in this report. The other videos focused on the events that the insurance company conducted.

Social Media 95

Social Media Report Insurance Hashtag 95

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 135

Team Social Media Management Skills Trends 135

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” This message became ingrained in our perceptions of the company.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 118

Social Media Team Groups Groups 118

Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”. Don’t violate the community guidelines.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 1, 2024

For example, productivity and note-taking app Notion’s new Calendar feature faced user access issues due to authorization errors. Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues. Targeted and concise reporting can make this connection crystal clear.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

SEPTEMBER 30, 2020

For example, Ben & Jerry’s may sell ice cream but it regularly talks about political and social issues through Twitter. Companies such as Netflix have even set up a dedicated Twitter account to provide support. The company offers support through this page in multiple languages and in locations across the world.

Twitter 141

Twitter Survey Trends Hashtag 141

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services.

Content 118

Content FAQ Sentiment Hashtag 118

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Sprout Social

JULY 16, 2020

For years companies have faced increasing pressure to take a stand on social and political issues. In fact, the generic corporate response of solidarity was so pervasive, it was eventually parodied—revealing the harsh reality that many brands were either unprepared, or worse, unwilling to address these issues head on.

How To 120

How To Issues Committee Education 120

Sherrilynne Starkie

NOVEMBER 4, 2012

It now addresses many issues that are important to consumers. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. The resulting bill C-60, in turn did not cover consumer issues, however it was never passed into law.

Committee 312

Committee Mashup Policies Wikipedia 312

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Engagement 136

Engagement Brands Review Influencer 136

Social Media Strategies Summit

OCTOBER 30, 2019

According to a recent Pew Research study, 69% of adults report using Facebook. of businesses also report maintaining a presence on Facebook ( 2019 State of Social Media Report ). They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Younger audiences, especially Gen Z, are not afraid to call out customer care issues on social media, so responsiveness is critical—whether the feedback is positive or negative.

Brands 115

Brands How To Authentication Collaboration 115

The Realtime Report

AUGUST 3, 2020

You’ll be in good company, as around 1.66 Property managers work for a company or person with considerable investments in real estate when they cannot manage everything themselves. Community Association Manager. Another of the best paying jobs in real estate industry is that of a community association manager.

Real Estate 143

Real Estate Banking Retail Industry 143

Hootsuite

AUGUST 19, 2021

They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Community management (engaging with followers, answering DMs and comments). Analytics and reporting. Community management. Analysis and reporting. Copywriting. Presentation & sales.

Social Media Management 136

Social Media Management Social Media How To Template 136

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 125

Social Media Sentiment Data Team 125

agora pulse

MARCH 25, 2020

Understand all sides, and gather all the information possible, so you have a holistic view of the issue at hand. Ask yourself, “Does this impact just our company or is it a national or global concern?” You need to be sensitive to the issue. (Don’t forget to take a couple of deep breaths.).

Social Media 199

Social Media Social Media Management Issues Team 199

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Implications for business: Get outside of your own bubble.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Twitter struggles with Fake News issue. Not so much. Google to tell us the good news for once. Finally, some good news!

News 150

News LinkedIn Instagram Upcoming 150

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. This is important considering skill gap is a major issue in many marketing teams. Company goals are the anchoring points of your marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Social Media Strategery

JANUARY 23, 2012

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. What group/community receives the most visits and/or posts on a particular day? 10% to 49%.

Communities 121

Communities Wiki Microblogging Press Release 121

Likeable

JUNE 29, 2021

Over the past decade or so, it has become clear that consumers want to spend their money with brands that take a stand on social issues. Women’s body care brand Billie launched an Instagram campaign in honor of Pride Month that featured classic fairy tales that are rewritten to be body-positive, empower women, and center the LGBTQ+ community.

Campaign 86

Campaign Travel Hotels Film 86

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view.

Communities 112

Communities Comments Badge Airlines 112