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Co-creation: Why creators should be part of your product development team

Sprout Social

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business.

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4 Ways to Effectively Use Instagram Polls

agora pulse

Recently, the company launched a new interactive sticker called Instagram Polls. Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. If you have ever used stickers on Instagram stories, you know how many options there are. Instagram hasn’t stopped there.

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How to define and share your core brand values effectively

Sprout Social

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource.