Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 132

Tips Authentication LinkedIn Groups 132

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

DECEMBER 7, 2021

More businesses will hire for social support and community management roles. Nearly one in two businesses anticipate that social media will become their primary external communications channel within the next three years. When it comes to researching your target audience, your own social feed will be your greatest asset.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet.

Brands 183

Brands Apparel Creative Commons Consultant 183

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation. Or a company recognizing an employee who has been with them for 30 years? They’re more like actual conversations and not as cold and robotic.”.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. Remember, staying silent is not going dark.

Eventful 113

Eventful Social Media How To Sports 113

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. However, a negative mention can severely tank your social media reputation when you’re playing the social media game.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JUNE 7, 2023

Measure your brand experience and track it regularly Monitor and measure your brand experience continuously with metrics that speak to your customer experience, customer engagement, brand perception and reputation, customer retention and revenue. Netflix Netflix garners tons of social media comments from its 232 million subscribers. #nba

Brands 113

Brands Sentiment How To Analysis 113

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Keyhole.co

JUNE 27, 2023

It will highlight its importance for companies and creators and its many advantages in: Analytics Content optimization Growth tactics Let’s explore the Instagram Professional Dashboard’s potential! Users can plan and schedule their posts ahead of time with the scheduling feature, which makes for a consistent and well-curated feed.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Meeting 98

Meeting Team Social Media How To 98

Oktopost

SEPTEMBER 4, 2020

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. To understand where you should be and with what message, you must map out the buyer groups within companies in the industry you’re targeting. Thought leadership. Employee Advocacy.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

MARCH 28, 2023

Influencers help grow your eCommerce business as they have built a community that trusts them. A recommendation from their end acts as social proof for this community and moves them ahead in the marketing funnel. Many eCommerce companies make the mistake of falling for high numbers to reach a wider target audience.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

SEPTEMBER 2, 2020

This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The platform’s in-feed video (up to 60 seconds in length) works for everything from commercials to bite-sized product tutorials. Instagram’s video formats are fair game for any brand. Short-form?

Instagram 143

Instagram Video Brands Compete 143

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about.

Strategy 123

Strategy Brands Content UGC 123

Ignite Social Media

OCTOBER 13, 2020

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. Buzz is never worth damaging a brand’s reputation. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. Keyhole is world’s the top company for hashtag research. When competing in the social arena, knowing is half the battle.

Social Media 52

Social Media Tools HootSuite Marketing 52

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Today on Giving Tuesday, we’re so excited to debut the Rothy’s x FEED Projects collection designed for good.

Brands 128

Brands How To Authentication Exercises 128

Sprout Social

JANUARY 6, 2021

When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company. It’s short, funny, engaging and clearly explains what the company is all about and how it compares to competitors. For AirBnB hosts, reviews are essential reputation builders.

Video 131

Video Social Media Wireless Marketing 131

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Not a good look.

Reddit 99

Reddit Tumblr YouTube Review 99

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. This can help boost brand reputation and make recruitment easier. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Nearly three-quarters expect the company culture to be “values-driven and inclusive.”

Social Media 111

Social Media Guidelines HootSuite How To 111

Ignite Social Media

OCTOBER 7, 2016

In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. Take our own company for example, Ignite Social Media. Tis the season for debates, politics and elections.

Brands 141

Brands Policies Guidelines Conversation 141

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Connect with people that work at the companies you want to work with via social media. ’ #internalcomms #measurepr. measurepr.

Yammer 100

Yammer Consultant Proposal Journal 100

Small Business Mavericks

APRIL 22, 2011

Do you have a company blog ? About Us What’s a Maverick? Of course, you only get these benefits if your blog and if you blog in the right manner. Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. The community that tallied the most votes was awarded $1 million to help fight hunger. The next 20 communities each received $50,000 for hunger relief.

Case Study 121

Case Study Social Media Study Banking 121

Hootsuite

MAY 13, 2020

We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year.

Influencer 145

Influencer Trends Marketing Guidelines 145

Small Business Mavericks

APRIL 18, 2011

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. Companies come and go, mergers happen, and acquisitions change the landscape for users.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Kikolani

MARCH 29, 2013

How To Start Getting Reviews From Your Customers – 52% of people are more likely to purchase if a company has positive reviews. The Definitive Guide to Online Reputation Management – In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Sprout Social

AUGUST 22, 2023

Track and manage brand health Measure and manage your brand reputation by regularly monitoring and engaging with customer conversations on social and review sites. They were also able to have a unified brand strategy across departments to enhance community engagement and solidify relationships with partners.

Analytics 84

Analytics Conversation Brands Sentiment 84

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities.

Groups 109

Groups Groups LinkedIn Template 109

The Realtime Report

FEBRUARY 10, 2017

Because the nature of Twitter is conversational and feeds off the latest trends, news or topics, marketers that want to discuss a hot product launch or address an issue or customer inquiry can do so immediately. This amplifies the connection between brand and consumer because it shows consumers that the company cares about their satisfaction.

Retail 70

Retail Fashion Platform Social Media 70