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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Reach Out the “Old Fashioned” Way. Offer something of real value instead.

B2B 230
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Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Fashion 248
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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Image: dkshots via Flickr, CC 2.0. Tarnishing your brand doesn’t have to happen in such a dramatic fashion. Take the time to develop a crisis communications plan. You’ve got to know your online community well to be “in the know” on how to best speak with them when this kind of thing happens. And why not? •

Training 177
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How to Fail in Business Without Really Trying

Waxing UnLyrical

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Focus on building community. Image: clasesdeperiodismo via Flickr, CC 2.0. So please don’t. Be patient.

How To 225
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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. Neither the tweet or the follow up direct message was responded to in a timely fashion. A lot of big companies I try to engage with don’t want to talk back.