Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space.

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Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? . Company website/Facebook/Twitter and etc).

Trending Sources

How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Reach Out the “Old Fashioned” Way.

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4 Old-Fashioned IM Strategies That Still Work

Small Business Mavericks

It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic. communities, a website is still the perfect online marketing tool.

Interview with Community Manager: Will Long

Social Media Citizens

Will Long currently works as a Freelance Community Manager across a range of clients. G: How did you build your experience as community manager? I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. The opportunity cam up to become a Community Manager and I took it, now I’ve just turned Freelance. G: What are your top resources for community management ? G: Where is the best place to build the community?

Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. How did companies possibly succeed in that technologically challenged epoch devoid of touchy-feelie buzzwords?

How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

But if you don’t ask the question, the answer is always no.” — Brandice Daniel, founder of Harlem’s Fashion Row. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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It's Not Easy To Be A Loving Brand These Days

Twist Image

Some would say that this made companies and brands much more human. It was less about being a brand on social media and much more about how to be a brand in a community with others. We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. community. fashion. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

people arrive fashionably late, right? Mix up the person interested in a job with your company with the one you promised to connect with your real estate agent Some of us have perfect recall and can keep the details of who said what and to whom we offered to introduce them to a famous colleague ? re not really sure if they are interested in your company, you just never know where your next customer might be coming from.

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

people arrive fashionably late, right? Mix up the person interested in a job with your company with the one you promised to connect with your real estate agent Some of us have perfect recall and can keep the details of who said what and to whom we offered to introduce them to a famous colleague ? re not really sure if they are interested in your company, you just never know where your next customer might be coming from.

Top Posts About Social Media During 2010

Mindjumpers

Here is what you can learn from the company to achieve a more engaging and growing community. Probably The Best Campaign Use of Co-Creation And Social Media Ever : The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans.

SHORTHAND: Jay Baer On “Hug Your Haters”

Firebelly

95% of unhappy customers never complain in a form or fashion the business can find. The post SHORTHAND: Jay Baer On “Hug Your Haters” appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Interviews

The Pending Influencer Marketing Bubble

Twist Image

In the past short while, we've seen companies like Google, Twitter and Adobe make acquisitions of businesses in the influencer marketing space. This is especially true in more mature influencer marketing categories like beauty and fashion. fashion. fashion influencer.

5 Tips for Making a Consistent Social Media Marketing Effort

Mindjumpers

Each of these profiles gives us a chance to connect with new communities in different ways, but each network needs to be managed and updated. Furthermore, it is also a vital step that your name is memorable and representative of your company.

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The Pending Influencer Marketing Bubble

Twist Image

In the past short while, we've seen companies like Google, Twitter and Adobe make acquisitions of businesses in the influencer marketing space. This is especially true in more mature influencer marketing categories like beauty and fashion. fashion. fashion influencer.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. Neither the tweet or the follow up direct message was responded to in a timely fashion.

A Social Media Status Quo – Brazil

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? The company now employs 40 of these people.”

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. Community If people are paying attention, and connecting with one another around your content, you have attained success. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option.

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Fastrack Adopts Social Media

The Marketing Blog

Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan. Really great to see an Indian company using my favorite platform As far as the blog is concerned I’d personally love to see more stories behind the development of these two fantastic products ‘Bikers’ and ‘NEONDISC’ The Flickr stream has the entire collection of Eyegear and Watches.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jeff agrees, pointing out that each time someone patronizes a company, it gives them the opportunity to interact with the brand. Also, on a timely note, it’s actually New York Fashion Week right now. Jessica Gioglio, Dunkin’ Donuts @savvybostonian.

Four Ways Brands Can #Unplug

Social Media Strategery

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Brands should realize their communities live offline as well. Image courtesy of Flickr user davitydave.

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. More importantly – social media let people demand more from companies, which can result into great changes in the world.

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How Localized Social Media Drives Personalized Connections

Convince & Convert

Read on for the highlights of how these Pros maintain a local feel for their brands, even when the companies are national or global. Community managers optimize the content and push it out to multiple channels, both local and global.

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. For early stage and start up companies there’s an analogy of alignment.

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Companies have listening all wrong, for the most part.” Their social media strategy is, therefore, not wholly centralized as it might be with a less colossal company. A unique challenge at a company like Citi is strategizing for different parts of the world.

Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important.

Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup.

It’s More About the Social Than It Is About the Media

Convince & Convert

That’s the second most important “logy&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research).

The 3 “Ly”s of Social Media

Convince & Convert

That’s the second most important “ly&# – the satisfaction of being able to interact with each other and with companies in a semi-human fashion (well documented in ExactTarget’s (client) Subscribers, Fans, & Followers research).

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. And companies will fire employees (and do) for blogging.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Companies have listening all wrong, for the most part.” Their social media strategy is, therefore, not wholly centralized as it might be with a less colossal company. A unique challenge at a company like Citi is strategizing for different parts of the world.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Here is what you can learn from the company to achieve a more engaging and growing community. It’s fashion entertainment and you have the remote in your hand to choose whatever you want to. People can visit the page to be inspired or just get some fashion amusement.

The Ultimate Guide to Instagram Hashtags in 2019

Later

The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Community Hashtags.

When Silence Is Golden On Social Media

Firebelly

While most of these lapses in judgment can be attributed to the actions of a community manager, one of the most highly criticized and controversial company Twitter accounts is actually being managed by it’s namesake founder who is intent on brewing up a social media storm.