Remove Communities Remove Company Remove Engagement Remove Mobile

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 220

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.

Mobile 264

Use Instagram to Create Visual Engagement

Mindjumpers

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Volkswagen Creates Visual Engagement.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online. Transparency of Community.

Mobile 268

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The community was scanning, spending less than a minute on a post.

Mobile 248

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

Mobile 165

How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Here’s a bonus tip: Mention your company’s offline activities.

B2B 260

The Intersection of Online Communities and Learning Management Systems

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Community platforms are already being used for learning objectives.

System 242

Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Be human and engage.

7 Levels of Social Media Engagement

Laurel Papworth

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services.

4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Here are a few digital promotion strategies marketers can tap to ensure their video engages their audience in a way that sets them apart and drives results.

Video 117

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

Here are 5 quick tips that you can easily implement today to get your company dominating on social media (if you want even more tips, check out our book with over 80+ pages of social media advice for social good companies )…. “I don’t have time for social media.”. “I

The Importance of Local Activation on Social Media: India

Mindjumpers

Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%. Mobile Internet Users: 159 million – 45% of all internet users.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. respond to your community members, and to engage with other organizations and industry influencers.

How to Turn Friends Into Fans with Social Engagement

Convince & Convert

Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. I’m Community Manager at Convince & Convert.

How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

Buffer Social

Videos are becoming increasingly popular on social media , especially on mobile. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds 2 Facebook , 2017. How to create engaging social media videos.

5 Brands Successfully Using Education to Engage

Convince & Convert

But one thing we know can be effective are companies that wrap the pitch in information. Their community blog is unique, however. This is my favorite example of a company that really takes pride in its core values.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say. Do you have an avid, engaged YouTube following and you need to stay on top of those comments?

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? Now let’s look at how to build an engaged community.

Groups 112

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

B2B 116

VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access.

Brands 241

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Ask any company, and chances are they’ll tell you how much they love their customers. A Community Built on Bacon. In the era of customer experience management, companies often focus on programs that build connections between the consumer and their brand.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. They optimize their LinkedIn company profiles. You are going to need to define your brand, content, engagement and other specifics of your strategy.

4 Ways This Big Brand Blew It on Twitter

Convince & Convert

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

The App Center seems to be a great success so far and learning that an ever-increasing number of people actually want to play games on Facebook should be a huge encouragement for companies and brands to start incorporating gamifying elements in their marketing campaigns and social media strategies.

Social Media Marketers: Time to Get Personal

Mindjumpers

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Tweet.

5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Robert is a content and marketing specialist at one of the leading essay writing companies. Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! This expectation holds true for mobile apps, as well.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company.

Trends 123

Facebook by the Numbers [infographic]

Mindjumpers

With more than 2 billion posts liked and commented on every day, there’s a good chance to connect and engage with customers online. Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

CSR 210

4 Marketing Lessons From the Creator Movement

Convince & Convert

With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. Yep, he includes his community , too.

Four Good Reasons to Have Your Social Media Channels Covered on Holidays

Ignite Social Media

According to Salesforce , studies have shown that when companies engage and respond to requests over social, those customers end up spending 20-40% more. They’re scrolling, they’re posting, and they’re engaging with brands. You’re advertising more, which means more engagement.

Why clever companies stop selling and start helping

Danny WhatMough

Why do some companies make it so hard for you to do business with them? I thinking about broadband or mobile phone providers that make you jump over hurdles to switch provider. And create communities where they can discuss needs with other customers and prospects.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? Less than half view social media as important for supplier/partner engagement. ( More than one-third of Fortune 500 companies have active Google+ accounts.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Share your expertise: Online communities and forums. Find ways to engage your audience: Interactive content.

B2B 253