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Old Spice: Successful Social Media Campaign

Mindjumpers

3 things the campaign is doing right: • Giving something back to the community – the videos encourage people to engage with the Old Spice guy and manages to give something back you can look at, thus giving the user a sense of ownership and seeing concrete results. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign 206
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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

Policies 186
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

If you are to represent your personal brand as one that is expert, you should at least take the time to stay up to date with news, trends, and opinion. Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Nice article worth the read.

Brands 236
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. But I certainly see the trend you speak of with those that haven't and have blinders to other methods. If it was, why would he pick Boeing of all companies?

Review 209
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Moreover, if you follow the latest search engine algorithm trends, you know that Google and others are apparently beginning to factor any and all social mentions into their ranking methodologies, and it’s likely that these social signals will become even more influential over time. It’s much appreciated. It’s much appreciated.