Convince & Convert

AUGUST 15, 2012

But one thing we know can be effective are companies that wrap the pitch in information. Their community blog is unique, however. They share delicious recipes along with stunning photos of ingredients, tips to keep your kids healthy, and spotlights on new local vendors. Mint.com Facebook updates encourage discussion.

Education 127

Education Engagement Brands Delicious 127

Buffer Social

MAY 24, 2022

View this post on Instagram A post shared by Immigrant Food (@immigrantfood) Our impact partners bring decades of experience on how to truly help immigrants. Instead, we’ve worked collaboratively to understand how we could have a real impact on their work. The fact that the food is delicious didn’t hurt, either.)

NGO 74

NGO CSR Policies Real Estate 74

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). Make me believe you (your company) is worth my time and interest.

Authentication 100

Authentication Delicious Campaign Course 100

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. His response?

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Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

OCTOBER 24, 2022

Wondering how to grow your social media accounts? Not sure how to use video on social? You could share everything from when to replace a roof to simple things, like how to clean a dishwasher. Share photos or videos from your latest BBQ, pumpkin patch day, or other community event. Community involvement. Work alone?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Keyhole.co

OCTOBER 19, 2023

Join the movement and become part of our growing community. Our incredible community never fails to amaze us! Feeling the love from our community! Our followers know how to capture the essence of our brand! We are incredibly grateful for our supportive community! Upgrade today! The wait is over! Knowledge is power!

Types 59

Types Instagram UGC Collaboration 59

Diva Marketing Blog

MARCH 18, 2015

Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. Topics quite simply are what you want chat about to your digital community. For a food media company it may be Twitter that best drives audience for you.

Content 40

Content Delicious Small Business B2B 40

Diva Marketing Blog

MARCH 18, 2015

Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. Topics quite simply are what you want chat about to your digital community. For a food media company it may be Twitter that best drives audience for you.

Content 40

Content Delicious Small Business B2B 40

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Get a handbook of style and learn how to communicate with properly constructed sentences. Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

ProBlogger

MAY 17, 2023

Image created in Canva We now turn our attention to ways of making money from blogging that are more more ‘indirect’ in nature – or how to earn money because of your blog rather than from it ( How to Make Money From Your Blog – Direct Methods ). Gina Luker ran the DIY and home decor blog The Shabby Creek Cottage.

Consultant 27

Consultant Blogger Conference SEO 27

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. The issue at hand is not the fact that the company was virtually unknown. Free hosting for 2 months?

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). link] Thanks again.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MAY 12, 2010

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Still not sure how to take action on this rule of thumb?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 28, 2010

If you’re in need of viral content , you don’t have to look much farther than videos that teach users how to do something. These videos can be very basic, from how to tie a tie , to more complex videos with multiple steps, such as skipping out on room service to make a gourmet dinner in a hotel room.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Set up or connect with an innovation crowdsourcing community. Have a bet on how long it takes BP to find a solution maybe.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Ignore the pundits who try and tell you how to blog, Twitter and network. Glen Allsopp writes about the topic of Viral marketing at ViperChill.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Tell people how to find you and give them a history.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work in the movie business, a real time search will show you early reviews of how fans are enjoying your movie. If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Tamar is also the author of The New Community Rules (July 2009).

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Diva Marketing Blog

JUNE 2, 2009

2 sentences about your company – Funny not Slutty features comedy for women created by female producers, writers, humorists and comedians. Began in social media marketing - With the promotion of my animation project, How to Live and Eat like a Southern Jewish Princess, in 2008. Focus is on B2B and B2C. I’m all about “give to receive”.

Social Media 53

Social Media B2B Delicious Wiki 53

Ignite Social Media

JANUARY 22, 2020

With an abundance of food blogs and meal preparation kits like Hello Fresh, the torrent of food photography is only expected to continue (after all, if you don’t post a photo of a delicious meal, did it really happen?). DIY and “How-To” Videos. A fashion retailer showing how to style a trendy piece?

Types 177

Types Delicious UGC Bazaarvoice 177

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Your Facebook Fan page will have 0 fans. They are all great students now.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Building my first online community 4. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Hiring some help 3.

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Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

AUGUST 18, 2010

I have family members who are really confused with how omnipresent I seem online, but at the end of the day, they take pride in that. My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Tamar is also the author of The New Community Rules (July 2009). Thanks Deb!

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Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105