Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Having a Community Means Having a Brand: Listen to Feedback!

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

But if your company’s resources and budget are stretched to the limit, what else might you leverage? Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Keep in mind, however, that crowdsourcing projects do take a lot of moderation & feedback.

Crowdsourced Laundry – Innocentive NASA

Laurel Papworth

Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family.

Draft 3.0: The Sacramento Kings Crowdsource the Draft?

Convince & Convert

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. So I got to thinking: what if we crowdsourced a solution? Crowdsourced innovation social networks.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

After going down that rabbit hole, I saw this headline from the Washington Post : “Large companies need to disrupt themselves or be disrupted.”. I pulled up an old file with random notes about online communities and started researching. Meet the cast of new community players.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Facebook : Tag all relevant company mentions.

How Transparency Creates Engaged Communities

Convince & Convert

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. How to effectively build and nurture a community.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” Basically, let’s say a company rewards Gushers anywhere from $0.25 upwards for every tweet or link shared about a company’s new product. Tweet.

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It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Crowdsourcing for war.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Tags: Blogging Communities Crowdsourcing Enterprise 2.0

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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

The company used its customer newsletter and social media to promote the event. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson's

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Market research is as important to most companies as the payroll department. This is where crowdsourcing comes in.

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Blogging Communications Crowdsourcing Customer Support Enterprise 2.0

Use Instagram to Create Visual Engagement

Mindjumpers

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Going Green with Facebook

Buzz Marketing for Technology

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green?

Facebook Launches Questions

Mindjumpers

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community.

Six Links Worthy Of Your Attention #341

Twist Image

Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We Done by people who are from the communities in which they report, talking about the future and inevitable changes, and focused on making a transition rather than protesting the inevitable. Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. crowdsource. fast company.

Marketing Is Dead

Twist Image

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all companies need it. Community managers going everywhere and anywhere on Facebook that health nuts hang out? community management. community manager. crowdsource.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile.

Consumers Control The Brand (And Other New Media Myths)

Twist Image

Either way, the company still decides the brand's path. In looking back, did any of those instances make us - as a general mass community - feel like we had any true control over a brand? Without being cynical, I'd like to know the last time Lego (or any other company) told their Chief Marketing Officer that they no longer report into the CEO, but that they now report into the consumers? crowdsource. Marketers don't control their brand. the consumer does.

Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. iceland metagovernment online community social network

Geek curry night in Peterborough…

The Way of the Web

And particularly as it’s revealed how many talented and skilled people are in the area – as a result, it’s led to the founding of digital design and development company Jodanma , of which I’m a co-founder, for example. With the ease of communication and organisation, if you’ve ever wondered about starting a community around a cause, shared hobby, idea, dream etc, there really is no excuse not to give it a go.

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

compare it to social media funding, civic crowdsourcing and peer to peer industries. No Gov – complete Big Society community activism. A completely free market where both companies/capitalism AND the public sector are removed – an interesting concept no?

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community).

Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them to the guy. Social networks will take a lot of abuse from community hosts.

How to create a Civilly Disobedient #shitstorm online & off #socialmedia

Laurel Papworth

This framework came from one I developed for social media campaigns for companies (workshops) but hey! Additional steps/further information to get out of the “ vote every 3 or 4 years: set and forget ” loop: Find your communities, (more than one, subtribes).

Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you?

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?&#

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

Not only will the account be notified that you mentioned them, but it goes a long way when it comes to building your community. The food-tech company often uses hashtag stickers to highlight their products — as they did here with their vegan egg substitute “Just Egg”: .

How to Use Social Media to Sell More Products

Rebekah Radice

Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy. Be picky in who you partner with, just as the company who chooses to work with you should be.