Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution?

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to sell more products, generate revenue, and create a consistent stream of income. How to Use Social Media to Sell More Products. But to do that, you need a holistic solution. Source: Hiver.

Products 120

Products Social Media Affiliate marketing How To 120

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. This is a guest post by Danny Wong. But you have to beware of overkill.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. Gap sales were off 4%.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to generate revenue and create a consistent stream of income. How to Use Social Media to Sell More Products. Not everybody who’ll see your social media posts will be ready to buy.

Products 60

Products Social Media Affiliate marketing How To 60

Mindjumpers

JUNE 5, 2012

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. Prospects can compare their opinions individually and/or as a team with recognized thought leaders from the company or the industry.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. Companies need to be an active member of the tribe with content, stories, programs and other incentives that add value.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Laurel Papworth

OCTOBER 28, 2013

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. A bit too soon, a bit too raw and a bit too personal for my liking but I get that a human voice works better than a social media automaton. A Shared Experience.

Social Media 110

Social Media Real Estate scribd Crowdsourcing 110

Rebekah Radice

JUNE 8, 2017

Social Media Mastery: A Comprehensive Guide to Strategic Growth. Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place! Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today!

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Mindjumpers

MARCH 25, 2011

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community. How it works.

Questions 267

Questions Facebook Crowdsourcing Foursquare 267

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. These days, a lot of companies handle customer service via social media. What is brand loyalty and why is it important? Provide stellar customer service.

Loyalty 88

Loyalty Brands How To Discount 88

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. What are Instagram eCommerce tags?

Instagram 117

Instagram HootSuite UGC Influencer 117

Laurel Papworth

OCTOBER 15, 2013

Wall Street should be monitoring social media. So should companies around the world. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ).

Meeting 84

Meeting scribd Crowdsourcing Forums 84

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Mindjumpers

AUGUST 3, 2012

In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”. Several companies responded to this story saying the platform was more “of a distraction” than a value driver. Future of Social Media?

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Laurel Papworth

FEBRUARY 12, 2010

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. I’m not an agency – I come from the community perspective, not the agency point of view – and it’s pretty hard for a sole player, a user generated content maker, to be heard. Things change.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Laurel Papworth

NOVEMBER 3, 2022

So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. What happens to an oil company’s reputation if there’s an oil spill in the Galapagos? It will be interesting to see how we re-imagine value. [00:02:23.440]

Real Estate 59

Real Estate Virtual World Crowdsourcing Collaboration 59

Social Media Strategery

JANUARY 5, 2012

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. It doesn't work like that.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Pixlee

FEBRUARY 4, 2018

It is especially effective when used in visual e-commerce—where customers can shop directly from photos on social media platforms. The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages.

UGC 65

UGC Brands Content Crowdsourcing 65

Twist Image

AUGUST 10, 2012

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Not all brands are social. Not all companies need it. Community managers going everywhere and anywhere on Facebook that health nuts hang out? community management. community manager.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Twist Image

DECEMBER 31, 2016

Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We Done by people who are from the communities in which they report, talking about the future and inevitable changes, and focused on making a transition rather than protesting the inevitable. crowdsource. fast company.

Crowdsourcing 55

Crowdsourcing Journal Skills Analytics 55

Convince & Convert

DECEMBER 1, 2010

Tweet Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. How do you describe the company’s view of experimentation?

Apparel 121

Apparel Crowdsourcing Communities Meme 121

Kikolani

JUNE 19, 2012

It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. Gushcloud business marketing crowdsourcing platform. MyBlogGuest Blogging Community. Louisiana Internet Marketing Company. 1500 Sponsors.

Social Networking 113

Social Networking Crowdsourcing How To Directory 113

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Brands 114

Brands Sentiment Conversation Hashtag 114

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. No long term engagement, or continued input through social media channels. In English.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Twist Image

FEBRUARY 21, 2012

It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. Either way, the company still decides the brand's path. Look at the many Social Media mishaps that have happened in the past decade. Marketers don't control their brand. the consumer does.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Waxing UnLyrical

DECEMBER 24, 2010

You could say that in addition to being a great story teller, he was the ultimate crowdsourcer. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. How much overlap is there with audiences on your other social channels? Visit the Community tab, too. Compare your YouTube audience with your other social audiences. Source: YouTube.

YouTube 145

YouTube HootSuite Marketing Video 145