Communities Company Crowdsourcing Wiki 
Buzz Marketing for Technology
JUNE 15, 2010
Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.
Social Media Strategery
JANUARY 5, 2012
Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. It doesn't work like that.
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Direct Marketing Observations
FEBRUARY 5, 2010
What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.
Laurel Papworth
JUNE 14, 2011
Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. Metagovernment is alive and well. Meaning, short viral spiked events, then over. In English.
Social Media Strategery
JUNE 21, 2009
If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Enable open and transparent communication! Crowdsource white papers and presentations!
Social Media Strategery
JANUARY 17, 2009
This blog, my presentations, my internal blog, my wiki pages, etc. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. This blog, my presentations, my internal blog, my wiki pages, etc.
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