Convince & Convert

FEBRUARY 18, 2016

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world.

Communities 60

Communities Engagement Crowdsourcing FAQ 60

Likeable

JULY 23, 2020

Photography app VSCO kicked off #BlackJoyMatters with a global call to action, urging online communities to create, capture, and share their interpretations of Black Joy to social media through posting art, first-person videos, and/or photos across every social platform using the hashtag #BlackJoyMatters. Pernod Ricard: Crowdsourcing App.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Enables instant communication. Ability to crowdsource. A full FAQ is linked for you below. Let's get spooky. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube Marketing HootSuite Video 145

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Twist Image

AUGUST 10, 2012

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. Companies need to be an active member of the tribe with content, stories, programs and other incentives that add value.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Mindjumpers

MARCH 25, 2011

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community. How it works.

Questions 267

Questions Facebook Crowdsourcing Foursquare 267

Rebekah Radice

JULY 5, 2018

Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. That’s where email marketing comes in. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. But to do that, you need a holistic solution.

Products 120

Products Social Media Affiliate marketing How To 120

Writtent Blog

MAY 31, 2013

This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. There are some secrets on how to produce even more than your content marketing strategy requires. 10 Questions to Ask Before Setting Up a Company YouTube Channel. 5 Ways to Reach Your Target Market Online.

Curation 80

Curation YouTube Products Crowdsourcing 80

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Pretty nifty. David Armano. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Rebekah Radice

JUNE 8, 2017

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Product development crowdsourcing.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community.

Instagram 117

Instagram UGC HootSuite Influencer 117

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. These days, a lot of companies handle customer service via social media.

Loyalty 87

Loyalty Brands How To Discount 87

Twist Image

DECEMBER 31, 2016

Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We Done by people who are from the communities in which they report, talking about the future and inevitable changes, and focused on making a transition rather than protesting the inevitable. crowdsource. fast company.

Crowdsourcing 55

Crowdsourcing Journal Skills Analytics 55

Laurel Papworth

OCTOBER 15, 2013

So should companies around the world. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). Cos we are just too smart as a crowd.

Meeting 84

Meeting scribd Crowdsourcing Forums 84

Direct Marketing Observations

FEBRUARY 5, 2010

What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Then they will associate more good feelings with you. But you have to beware of overkill.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. If that were the case, Microsoft wouldn’t have dropped $1.2

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Laurel Papworth

NOVEMBER 3, 2022

If you look at branding and marketing, a lot of that is about creating value, possibly where there is nothing intrinsic value to that. So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. We are moving into a manufactured reality.

Real Estate 59

Real Estate Virtual World Crowdsourcing Collaboration 59

Pixlee

FEBRUARY 4, 2018

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. UGC marketing is powerful because it can be used across multiple channels and platforms. Their initial launch led to $8.4

UGC 65

UGC Brands Content Crowdsourcing 65

Rebekah Radice

JULY 5, 2018

Rather than focusing on one-off tactic, you connect the connect the dots between your sales and marketing efforts. That’s where email marketing comes in. Pairing social media with email marketing is a way to move people off social channels and into a more personalized conversation. Build an Email List.

Products 60

Products Social Media Affiliate marketing How To 60

Kikolani

JUNE 19, 2012

There’s no money back guarantee, but I am almost positive that anyone who reads this 4,000+ word post will learn something new that will help them with their social media marketing strategy. Gushcloud and UBL Small Business Marketing. Gushcloud business marketing crowdsourcing platform. Lost Press Marketing.

Social Networking 113

Social Networking Crowdsourcing How To Directory 113

Twist Image

FEBRUARY 21, 2012

Marketers don't control their brand. If "markets are conversations," as The Cluetrain Manifesto says, then we can't be so presumptuous as to assume that the marketers can both control or lead the conversation, can we? Either way, the company still decides the brand's path. the consumer does. Not exactly.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Waxing UnLyrical

DECEMBER 24, 2010

You could say that in addition to being a great story teller, he was the ultimate crowdsourcer. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. Gap sales were off 4%.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Buzz Marketing for Technology

OCTOBER 16, 2008

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? While a contest or giveaway on Facebook is not new, the use of Facebook as a method of crowdsourcing is.

Crowdsourcing 100

Crowdsourcing Facebook Course Campaign 100

Rebekah Radice

JUNE 8, 2017

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Product development crowdsourcing.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. Topic volume stayed at or near one million messages a day for much of February until the US stock markets declined and topic volume soared to 5-6 million messages a day. No signs of slowing down.

Brands 113

Brands Sentiment Conversation Hashtag 113

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Laurel Papworth

MAY 17, 2010

But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them to the guy. Social networks will take a lot of abuse from community hosts. Social Network Marketing Campaigns: Features Attributes (14).

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Laurel Papworth

FEBRUARY 12, 2010

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. I’m not an agency – I come from the community perspective, not the agency point of view – and it’s pretty hard for a sole player, a user generated content maker, to be heard.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Buzz Marketing for Technology

JUNE 27, 2008

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

Crowdsourcing 245

Crowdsourcing Project Software Forums 245

The Way of the Web

AUGUST 30, 2012

Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists.

Marketing 48

Marketing Skills Crowdsourcing Analytics 48