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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services. Inspiration. Technology underpins process.

Content 282
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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide. An intensely curious strategist, researcher, advisor, and coach inspired by Decolonized Methods, she has worked intimately with executives, boards, and entrepreneurs across all sectors. Connect with Aleya: instagram.com/aleyaharris/.

Brands 226
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Top Five: Should Facebook be regulated?

Sherrilynne Starkie

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150
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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Prospect are increasingly closer to making a buying decision before reaching out to a sales rep.

B2B 130
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Social media provides the road map for broader digital transformation.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. Using social media for research.

Committee 312
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10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

Ask to be included in relevant meetings and on appropriate committees. In our webinar, How to Combat Mental Fatigue for Social Media Professionals , experts also suggest forming or joining an emergency response team or committee. On the flip side, research proves that pursuing passions lowers stress and ups dopamine.