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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

Despite the collective efforts of many of us in the industry, we continue to encounter occasional briefs that call for increased follower numbers as an objective, or ask for increased awareness when really the client’s problem is in a different part of the sales/buying process. Ground everything in your objectives.

Strategy 195
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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

Despite the collective efforts of many of us in the industry, we continue to encounter occasional briefs that call for increased follower numbers as an objective, or ask for increased awareness when really the client’s problem is in a different part of the sales/buying process. Ground everything in your objectives.

Strategy 195
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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Be the Hero (to Your Customer—and Make Them the Hero to Their Business).

B2B 130
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Solving Complex Marketing Challenges with Hana Jacover

Oktopost

One of the biggest issues is aligning marketing and sales processes. With 9 years of building best-in-class demand gen engines for B2B tech companies, Hana has incredible insight, experience, and intuition when it comes to solving some of the most complex marketing and marketing ops challenges in the industry. More About Hana Jacover.

B2B 118
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Rules to Remember About Facebook Political Ads

Ignite Social Media

Facebook recently implemented an authorization process for page admins and advertisers in the U.S. While this process appears to only affect a fraction of ad accounts, many advertisers have seen their non-political ads be tagged as containing political content. Who needs to complete this process? who run political ads.

Facebook 103
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HR Scams Are All Over Social—How to Make Sure That Job Offer’s Real

Hootsuite

Recruitment processes can be stressful enough at the best of times, but especially so when pandemic-induced layoffs are taking place and financial security is on the line. Companies like Shopify , Google , and Amazon have all been targeted, and unfortunately, Hootsuite isn’t immune either. Across all North American industries, 36.5%

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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. Moreover, nearly half of B2B buyers used web searches in their process to seek information before making a purchase. . Why do manufacturing companies need digital marketing?

B2B 136