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Should You Reply to Social Media Comments?

Sherrilynne Starkie

Should You Reply to Social Media Comments? Let me cut to the chase: yes, replying to comments is the gold standard. Comment replies signal to the platform that a post is generating meaningful interaction—which often leads to more reach. Responding to comments builds trust. But the benefit goes deeper than the algorithm.

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How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)

Sherrilynne Starkie

These quick check-ins allowed me to acknowledge comments, monitor mentions, and keep things moving without getting sucked into the feed-scroll spiral. You can’t pour creativity and energy into client work if your own well is empty. Ten minutes. And you deserve to take one, too. So, schedule that time off. Plan for it like a campaign.

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Facebook monitoring made easy: A guide for social marketers

Sprout Social

However, keeping track of your Facebook likes, comments and messages manually can quickly become a full-time job without some help. These engagements include wall posts, comments on posts or ads, page mentions, Messenger conversations and reviews. Boost engagement by ensuring your team responds to all Post comments?

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I Work Full-Time — Here’s the No-Pressure System That Helped Me Stay Consistent on Social Media

Buffer Social

📚 Read: Consistent Posting Means 5x More Likes, Comments, and Shares: Study Step 2: I found content pillars in my daily life Before I built my current system, I used to overthink what to post. My mini buffer is a small stash of low-effort content I can turn to when energy is low, but I still want to stay visible.

System 89
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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

The video exudes a welcoming spirit—the kind of energy that makes nervous new students feel at ease on a new campus. The comment section was flooded with nostalgic alumni and exuberant new students. Commenters congratulated parents and students alike, noting how relatable the post feels. Another added, “The Avatar took me.”

Report 101
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How social media changed the sports marketing game

Sprout Social

Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. million views on TikTok.

Sports 92
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The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

Social Media Strategies Summit

But how do you decide where to focus your energy? However, Jon-Stephen insists this also presents an opportunity: engaging with fans in places where theyre still active, such as comments sections. Jon-Stephen notes that negative comments arent the only problem social media pros have to deal with.