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Why Blog Comments Are About Branding

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Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority.

Why Good Comments On Irrelevant Blogs Are Still Spam

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I recently deleted a comment that had it been submitted to the right blog would have been a great comment. So what made it a spam comment? The comment is a great comment for a hairstyling blog, maybe an African-American culture blog, or something related to one of those two niches. When you leave comments on blogs, try to find blogs that are within your niche and comment on them. So the above comment was pure spam.

Did Facebook Screw Up?

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Just read the comments on Facebook’s own page. Some people don’t want the most “relevant&# comments to appear on their pages. They’d rather that Facebook kept the chronological order for comments. You must be logged in to post a comment.

LinkedIn and Content Marketing Work Well Together

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Continue to improve — review comments, consider effects, look for ways to add value and become a trusted resource for quality information. It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.”

What's An Internet Marketing Strategy Consist Of? | Small Business.

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It's All About The Reputation

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Is The Content Right On Your YouTube Ad?

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Build your remarketing lists on the user’s behavior — things they liked, subscribed to, commented on. One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads.

6 Warning Signs That Your Hat Is Turning Black

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Along with some great observations, these 6 warning signs were mentioned: paying people to be active on your social media content with likes, comments, subscribes, or clicks. You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple visual letting the viewer know what was happening.

Video Ads, Facebook, and Marketing

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Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. If you have jumped on this bandwagon, I’d love to hear from you in the comments. By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook.

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How To Edit Your Facebook Look Back Video

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The video goes back through your Facebook history from the past 10 years and highlights the most liked, commented on, and shared items in your timeline. And what if that notice wasn’t liked, shared, or commented on by many of your friends because … At the time, most of your friends were family and they didn’t think you’d succeed. It’s only been a few days since Facebook released its Look Back video for users.

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Where Should You Spend Your Marketing Time? | Small Business Mavericks

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Will Yahoo! Screw Up Tumblr?

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around for the past decade understand that comment. USA Today reported today that Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.” ” People who have followed Yahoo! They have a bad habit of buying up properties only to close them down or do nothing with them. It’s a running joke in Internet marketing circles. Joke aside, however, is it possible that Yahoo! could renege on its promise?

What Is Transmedia Storytelling?

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In fact, some of your favorite television shows probably also have multiplayer video games and maybe use Twitter to post tweets and persona comments from their characters. If you haven’t heard the term transmedia storytelling , don’t be alarmed. It’s a fairly new term and one that hasn’t really been co-opted for small business marketing purposes. But it should be. You can read about it in this Wikipedia entry.

EzineArticles Says Keyword Density Is Important | Small Business.

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How To Have An Uncluttered Website

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It is also important to make sure you have a clear place for reader comments. How many times have we all gone to a website only to have a dozen things flying off the page at you or taking over your screen and you inadvertently click on something wrong? It happens a lot. A lot of people do not like these fly-in pages. Not everyone is computer savvy and many people don’t even know what those pages are. Users want a clean, simple and user-friendly site.

21 Ways To Use Facebook

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Request comments. Constant Contact has a post listing 21 ways non-profit agencies can use Facebook to spread word about their missions. It’s a great post and made me think that small businesses can do the same thing. I think all of these could just as well apply to small businesses. Here’s the list: Behind the scenes footage - Yeah, why not take photos and video of your employees working and post them on your page?

A Look Inside An SEO Expert’s Head

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The comments are always good, too, because they further the discussion. Did you ever wish you could understand how an expert looks at a problem before developing a strategy to solve it? Alan Bleiweiss is an expert who specializes in forensic site audits, and his recent Moz Case Study: One Site’s Recovery from an Ugly SEO Mess takes us into his thought process and the steps used to analyze what is happening.

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Measuring Social Media ROI | Small Business Mavericks

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The Best Five Social Media Websites For Meaningful Comments

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When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results. There are other sites where comments reach a more meaningful level, and often lead to much deeper conversations. People are not leaving a lot of comments, however, millions of viewers are sharing content on a daily basis.

84% Say They Don’t Like Facebook Changes

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One person in the comments section said: Google+ here I come. A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs. It’s the same model as television.

18 Things About Facebook Rankings To Remember

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Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook is more likely to show a new post that gets comments & likes quickly — August 2014. Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews.

Small Business Marketing Through iPhone Apps | Small Business.

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Is E-mail Marketing More Effective Than Social Media Marketing?

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Google Goes Local With Local Search | Small Business Mavericks

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5 Things That Turn Email Into Spam

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This can be as simple as providing a box for comments when they unsubscribe, or sending a specific email asking why they haven’t been opening newsletters and offering options like digests. Nobody wants their email campaign to end up unseen and unopened. But it’s pretty easy to get there, especially when we make the 5 mistakes that will land your email in the spam folder given to us by Aleksandr Peterson on Entrepreneur.

Are Small Businesses Effective Online?

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Let The Grocer Teach You E-mail Marketing

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One particularly telling comment in the Constant Contact interview is the answer to the very last question. You must be logged in to post a comment. About Us What’s a Maverick?

Do You HAVE To Blog Every Day? | Small Business Mavericks

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What's The Best Discovery Engine? | Small Business Mavericks

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When Should An Online Business Begin Marketing?

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Are You Reading This On A Mobile Device?

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Meyer does a nice job of looking at the way Google is changing to adapt to smaller screens and there’s a great discussion in the comments on what that means for internet marketing and SEO. This is the question that is taking up a lot of the discussion in the comments section of Dr. Meyer’s article. If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend.

Why Quora Is The New Twitter | Small Business Mavericks

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What Factors Affect Local Search Rankings? | Small Business Mavericks

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Are You Ready For The Social Media Slow Down?

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What's A QR Code And Is It Contagious? | Small Business Mavericks

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Why You Shouldn’t Delete Negative Comments

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You let that comment fly and it’s too late. Whether on Facebook, LinkedIn, Twitter, or your local forum, don’t delete the negative comments. They see your profile and dig in a little deep only to find that you’ve deleted comments. And you can’t escape the fact that the comments have already been seen by some of your friends, fans, and followers. So if you don’t delete the comments, what should you do?

Would You Add Google+ To Your Blog Comments?

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How many different blog comment applications are out there? If you are a WordPress user, then you know you don’t need to add a plug-in or application to encourage comments on your blog. However, you can add comment management services like Disqus or CommentLuv. But what if Google+ had a blog comment system? Let me tell you why you should consider it: A blog comment system owned by Google would be SEO gold. That would help your blog and your commentators.

Google Linking Webmaster Tools And Google Analytics

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Who Profits From Social Media?

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4 Ways To Market Through Facebook

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Facebook Comments – This system allows you to comment on a blog and see your comments appear on your Facebook wall. Your comment also appears on your friends’ walls. Then, when they comment, their comments appear on the original blog post. Here’s a blog post that shows you how you can incorporate Facebook Comments into your blog. I’ll have to admit, I don’t know everything about Facebook.