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Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior

Bill Hartzer

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Very few companies are decreasing their hiring due to efficiency gains.

Research 143
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5 ways social media listening increases customer advocacy

Sprout Social

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. And now, Trello frequently collaborates with her to create content for their brand channels too.

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Sales enablement and marketing: How to support your reps with data

Sprout Social

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. Understanding customer sentiment.

Data 112
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Maybe you need to share more engaging content.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 95
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate. Overall, mature organizations are 1.4