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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Our panel was hosted by Aliza Rosen , Assistant Director of Social Media at Johns Hopkins University, and included: Kayla Bosco , Social Media Strategist, Syracuse University. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. Using Creative & Organizational Tools to Facilitate Collaboration.

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Understanding and exploring core social media features

Sprout Social

Analyze conversations around your brand and industry to identify trends and understand sentiment. Collab features Some social apps have recently launched collaboration features, so you can co-create content with other brands or creators. Place Guides: Curate a guide using posts with specific geotags.

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14 types of social media every marketer should know

Sprout Social

Social curation and bookmarking sites. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags. Create helpful how-to guides and tutorials related to your industry.

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21 best social media analytics tools

Unmetric

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. You can also benchmark your social media performance with competitors from the same industry. You can filter the results further based on industry and geography. Now, how cool is that?

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6 best social media monitoring tools 

Unmetric

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Get competitive intelligence.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. ” It’s been catapulted from relative insignificance into social media stardom. . •

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7 Brands With a Killer Social Media Campaign

Later

Supreme x Oreo’s Collaboration. Want to easily find and curate user-generated content for your feed? 4: Supreme x Oreo’s Bold Collaboration. With short copy, and a simple photo of their exclusive Oreo, the brands were able to capitalize on the randomness of the collaboration and engage with Gen Z. miriamalden).