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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Yet, diverse companies are 35% more likely to perform better, and diverse teams are 87% better at making decisions and 70% more likely to capture new markets.

Retail 178
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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40
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How Online Travel Agencies can be More Like Amazon

Pixlee

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. As more companies move towards the ecommerce and marketplace model, expectations for best-in-class user experience have also grown. . Simplifying the Checkout to Increase Conversion.

Travel 45
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Car Rental Business: Advantages And Disadvantages

The Realtime Report

A car rental company should have a wide range of vehicles, providing customers with many options to meet their needs. At the start, you can limit yourself to budget cars or choose one representative from each class: economy, business, SUVs, minivans, electric cars, premium cars, convertibles.

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Why digital literacy matters for marketers

Sprout Social

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? Still, not everyone takes those classes, and not all those classes cover the platforms marketers use.

Marketing 142
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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

Is this first class or what? ?? First Class – Jack Harlow. Hear all about my road trip travels…on one tank of gas on my next #GoToGrandma @zoomerradio 7:30am May 28 pic.twitter.com/ExHMDtEXP8. They may be known for fashion or travel, but that won’t stop them from showcasing their garden or grandkids once in a while.

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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

KLM had a social media presence as most companies did at the time, but they were getting flooded with questions on Twitter and Facebook about travel plans. After all, for an airline, people aren’t traveling on a 9-to-5 schedule. Social is too public; the company is vulnerable if something goes wrong.