Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority
The Realtime Report
NOVEMBER 2, 2023
Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Yet, diverse companies are 35% more likely to perform better, and diverse teams are 87% better at making decisions and 70% more likely to capture new markets.
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