Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 110

Statistics Social Media Brands Issues 110

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video 131

Video Social Media Wireless Marketing 131

Buffer Social

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. Buffer's AI Assistant provides personalized ideas for social media content across all channels, streamlining the content creation process for users.

Social Media Management 68

Social Media Management Social Media Tools Class 68

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors.

Social Media 64

Social Media Analysis Research Conversation 64

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. Hiring is a big decision.

Social Media 117

Social Media How To Collaboration Team 117

Social Media Strategies Summit

SEPTEMBER 9, 2022

Sure, new products are exciting. Norwegian Cruise Line: Align with Social Good. Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Coca-Cola: Align NFTs With Your Wider Marketing. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

Training 117

Training Course Resources Social Media 117

Buffer Social

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 118

Social Media How To LinkedIn Authentication 118

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

DECEMBER 14, 2017

The Social Side of Educators. They catch up on social media just like the rest of us. So for companies that want to speak to educators, there’s no better place than social. In many ways, social media is the perfect marketing medium for reaching educators. Teachers are humans, too. How-To Videos.

Social Media 115

Social Media Strategy Education Consultant 115

Socialmedia.biz

SEPTEMBER 13, 2018

Making money off social media isn’t just for celebrities. With some careful content planning and a solid strategy, you can monetize your social media accounts and start earning income right from your phone. Start an online class and sell your course for a low rate. Create an Online Course. Use Sponsors.

Social Media 90

Social Media How To Adsense Affiliate marketing 90

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Digital marketing classes (9-17). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. B2B product marketing budgets are expected to increase on average 3.1%

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

The Realtime Report

NOVEMBER 22, 2022

The prospect of using large amounts of data to inform your corporate strategy might therefore seem daunting — but, in research mentioned on the Entrepreneur website , 91% of firms classed data-driven decision-making as crucial to their business. How can yours beneficially use data? Foster Stronger Employee Engagement and Retention.

Data 91

Data How To Class Analytics 91

The Realtime Report

JANUARY 23, 2023

Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. We will also see a wave of M&A across finance and technology as legacy financial firms absorb crypto companies weakened by market conditions.

Authentication 91

Authentication Startup Avatar Applications 91

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversation 118

Conversation Sentiment B2B Module 118

Ignite Social Media

FEBRUARY 6, 2020

You may or may not have heard about the California Consumer Privacy Act (“CCPA”) and the new bill AB 375, but it’s a topic companies should be aware of. Does the CCPA and AB375 affect my company? If you’re a company that serves California residents and have at least $25 million in annual revenue, yes. What is the CCPA?

Data 120

Data Privacy Class Aggregator 120

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? This can also be applied to your social media program. Read interviews with CMOs from best-in-class brands, and pay attention to the initiatives being emphasized on a broader level at your company.

Campaign 163

Campaign Social Media Sentiment Class 163

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Industry 123

Industry Real Estate Social Media Sports 123

Ignite Social Media

NOVEMBER 13, 2020

It would be easier to say, “I only care about what happens within the walls of the company,” or, “Your personal life is not my problem.” Ignite Social Media is 88% female, which is certainly on the high side, but isn’t unheard of in certain marketing services sectors. As an employer, it would be convenient to ignore these facts.

iPad 184

iPad Team Class Meeting 184

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. The social channels rose up to bridge the communication gap. Brands move in on the Nigerian social media.

Activities 0

Activities Social Media Hashtag Campaign 0

Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Company information. Social engagement. Online behaviour. Spam detection.

Engagement 89

Engagement Social Media B2B Team 89

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Authentication 92

Authentication Examples Class Team 92

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? Welcome employee social advocacy! According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails.

Survey 123

Survey How To Education Hotels 123

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals. Cashback shopping apps.

Retail 126

Retail Apparel Discount Fashion 126

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Crunch Gym.

Social Media 93

Social Media Brands Instagram Training 93

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Sprout Social

OCTOBER 5, 2021

Social justice movements, a global pandemic, climate change and other environmental disasters. Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. And the proof that consumers trust the brand is on social.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 96

ROI Cost B2B Organization 96

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217