Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. Signed up for your newsletter.

Social Media 106

Social Media How To Analytics Cost 106

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. 76% of marketers consider influencer engagement effective in garnering customer loyalty. UGC and Brand Loyalty. UGC and Brand Influencers.

UGC 41

UGC Content Loyalty Travel 41

Twist Image

JANUARY 29, 2011

So, what do CMOs really want out of Social Media (and do they think it's going to save them)? Still, CMOs don't think they've figured Social Media and measuring it definitively out yet. The "don't know" how much value social networking activity brings answers are declining, meaning CMOs are getting better and smarter at measuring.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Buffer Social

SEPTEMBER 20, 2023

I like this line from AdWeek : Ignoring customers on social media is similar to ignoring the phone ringing when they call your help centers. Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Convince & Convert

JULY 19, 2011

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Subscriptions Initiated: email, print, and mobile signups through wish.org. Content Shares: pages, stories, videos shared to social networks or emailed from wish.org.

Engagement 121

Engagement Metrics ROI Sites 121

Convince & Convert

JULY 19, 2011

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Subscriptions Initiated: email, print, and mobile signups through wish.org. Content Shares: pages, stories, videos shared to social networks or emailed from wish.org.

Engagement 116

Engagement Metrics ROI Sites 116

Hootsuite

SEPTEMBER 7, 2022

Make sure your site is mobile-friendly. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Test your website and make improvements now, before you miss out on mobile shoppers.

Strategy 104

Strategy Discount How To Retail 104

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Writtent Blog

DECEMBER 6, 2023

Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Create a customer loyalty program to encourage future purchases and referrals. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly.

Small Business 98

Small Business Marketing Compete Directory 98

Hootsuite

JULY 14, 2021

Calculate it on a post-by-post basis or for an entire campaign — for any social network. The vast majority of people use Facebook on their mobile devices—a whopping 98.3 You don’t need a fancy camera or photography equipment—your mobile phone is all you need to get started. What does engagement mean on Facebook?

Engagement 145

Engagement Facebook HootSuite Groups 145

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Unported License. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. Unported License. What are your thoughts?

Social Media 93

Social Media How To ROI Reputation 93

Sprout Social

JUNE 15, 2023

The right tools will ensure all posts are on-brand and major campaigns are cohesive, even if content comes from various staff members, locations and volunteers. Organize posts across profiles, networks and campaigns using a visualized calendar to support your overall mission.

Social Media Management 115

Social Media Management Social Media Tools How To 115

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). Target your social ads more effectively.

Template 145

Template Templates How To Tourism 145

Hootsuite

DECEMBER 9, 2020

And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Only one in five people believe economic and social systems are working for them. True purpose is more than just a marketing campaign based on the new social media trends. Respect the intimacy of private channels. woke washing.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. online population access the Internet from a mobile device. Mobile device usage indicates potential influencer status.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

Fashion 251

Fashion Industry Social Media Blogger 251

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Twist Image

DECEMBER 7, 2012

In short, brands can create loyalty by being more personable, helpful and likable. Marketing is no longer just about messaging and brand loyalty. What the Internet, mobile technology, and social networking tools have provided companies is the power to provide a level of utility to their consumers that they could never provide before.

Retail 92

Retail Marketing Loyalty Real Estate 92

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

Webbiquity SMM

SEPTEMBER 12, 2011

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Are These Social Media Trends of 2011 Part of Your Strategy?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 18, 2016

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. The good news is that technology will enable that on a scale not previously possible.

Apple 60

Apple Marketing Notification Campaign 60

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Your social media training should cover: A tour of the company’s social networks.

B2B 144

B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. — Samsung Mobile (@SamsungMobile) August 31, 2016.

Social Media 40

Social Media Content Meme Geotagging 40

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145

Later

DECEMBER 13, 2019

As part of their campaign to highlight the issues around fish farming, Patagonia released an IGTV and film series that discusses the challenges the environment faces: . Increased scrutiny of the industry – aided by the mobile nature of ocean pen farming – has forced operators to find new locations. View this post on Instagram.

Instagram 75

Instagram Strategy Collaboration Influencer 75

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 119

Social Media Strategy Mobile Consultant 119