Oktopost

AUGUST 23, 2023

With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62

B2B Content eBook Apple 62

Hootsuite

MARCH 26, 2024

Choose who has access to what, assign tasks to different members, manage social feeds together, and even relay messages to specific teams within the organization. Trello While it’s not specifically geared towards social media, Trello is one of the best project management tools for social teams.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Social Media Strategies Summit

MARCH 25, 2021

To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app. By the end of the campaign, the brand had surpassed its goals by 127%.

Examples 221

Examples Retail Instagram Buy 221

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. It allows you to have as many work-in-progress (WIP) projects as you want with advanced editor workflows. House all of your projects in one place. It allows up to 50 projects on free accounts. Sprout Social. Analisa.io.

Tools 123

Tools Strategy Video Library 123

agora pulse

NOVEMBER 5, 2020

As you monitor your social listening feed , watch for popular creators and engaging content relevant to your niche. . Create your own “influencer” label for your biggest fans, and add custom notes about their brand, niche, impact, or even projects you’d like to pitch. Use social listening to find Instagram influencers.

Influencer 142

Influencer Instagram Brands How To 142

Ignite Social Media

AUGUST 2, 2022

The For You feed is what makes TikTok so addictive. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. Understand the TikTok Algorithm. It’s algorithmically generated based on the For You Page (FYP).

Strategy 175

Strategy Marketing Banking Influencer 175

Keyhole.co

MARCH 7, 2024

Chances are, even before you scroll through the posts in their Feed, you’ll probably look at their bio. If you run a blog or have a project that you want others to see, don’t forget to include the link for that. In fact, it could be the very thing that compels them to click on your username and check out your Feed.

Influencer 52

Influencer Instagram Tips How To 52

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. During: Feeling blocked when you’re already in the creative process can be very challenging because you’re not necessarily sure if you should stop working on the project or continue.

How To 115

How To Exercises Project Energy 115

Sprout Social

OCTOBER 9, 2023

When Cole was brainstorming for a new publishing commitment campaign, she looked to ChatGPT to help pressure test and anchor for the campaign. And I used it to flesh out what became the framework for a global campaign,” she says. She says this critical brainstorming happened on a rainy Saturday afternoon at home.

Team 112

Team Examples Marketing Training 112

Small Business Mavericks

NOVEMBER 21, 2014

Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? The site has been reaching out to businesses and they have created a helpful page called Project Holiday to “help you add some extra tinsel to your marketing this season.” ” 3 Ways To Start.

Marketing 119

Marketing Project How To Price 119

Social Media Strategies Summit

MAY 27, 2022

Create Twitter lists to segment your contacts for bulk messaging or other campaigns. You’ll keep your social media feeds busy and drive traffic to your website and generate leads for your business. Project or task management tools, on the other hand, enable you to stick to timelines and keep track of various tasks and campaigns.

Social Media 178

Social Media Strategy Marketing Curation 178

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Because social media marketing involves ongoing and frequent updates, it’s possible to miss the big picture and continue work on unproductive projects for months or longer. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Later

DECEMBER 8, 2019

And for influencers, every post has an impact on their engagement rate and their overall feed aesthetic. . Mid-tier influencers with 250-500k followers are projected to increase their posting frequency for 2020. . For brands, this can make a real difference when it comes to deciding who to work with on a campaign or project. .

Influencer 67

Influencer Report Instagram Marketing 67

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

Team 109

Team Hubspot Marketing SMS 109

Social Media Strategies Summit

DECEMBER 29, 2022

It just helps us to be involved from the get-go on different projects that are going on.”. Twitter is the agency’s main news feed, home to breaking news and visual information written in plain language. Leveraging Social Media In a Multi-Channel Comms Campaign. But the campaign touched on various other platforms.

Strategy 130

Strategy Press Release How To Collaboration 130

Likeable

JANUARY 28, 2020

Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997.

YouTube 105

YouTube Authentication Influencer Sports 105

agora pulse

SEPTEMBER 11, 2019

As you monitor your social listening feed , watch for popular creators and engaging content relevant to your niche. Create your own “influencer” label for your biggest fans, and add custom notes about their brand, niche, impact, or even projects you’d like to pitch. Track engaged followers with a social media CRM.

Influencer 109

Influencer Instagram Brands How To 109

Sprout Social

JULY 7, 2021

Internal communication and collaboration tools (think: project management tools , Slack). For example, teams can easily integrate online form entries with their CRM, help desk software and project management app in just a couple of clicks. Customer data and analytics (think: CRM, Google Analytics). See how that works?

Marketing 125

Marketing How To Software Team 125

Keyhole.co

AUGUST 18, 2020

Decide on a Feed Aesthetic and Stick to It Growing Your Influence 7. Keep Your Feed Fresh 8. Chances are, even before you scroll through the posts in their Feed, you’ll probably look at their bio. If you run a blog or have a project that you want others to see, don’t forget to include the link for that.

Influencer 100

Influencer Instagram Tips Hashtag 100

Mindjumpers

SEPTEMBER 14, 2010

look at news feed – Users like an average number of 28 pages. Some of the main results of the study are: - Top three uses of Facebook were: 1. to interact with friends, 2. chat with friends, and 3. Younger users tend to like more pages. How Users Engage With Advertising on Facebook (mindjumpers.com) [.]

Advertising 238

Advertising Engagement Facebook Study 238

Later

FEBRUARY 18, 2020

Over will help you improve your social game, especially if you want to create interactive and eye-catching content for your feeds. Over’s particularly useful if you’re looking to level-up your Instagram Stories and Facebook Stories — with just one or two quick edits, you can have an animated Instagram story for your feed.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Ignite Social Media

AUGUST 2, 2022

The For You feed is what makes TikTok so addictive. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. Understand the TikTok Algorithm. It’s algorithmically generated based on the For You Page (FYP).

Strategy 91

Strategy Marketing Banking Influencer 91

Ignite Social Media

JUNE 23, 2016

Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns. Campaigns must be 1-30 days in length.

Buy 112

Buy CPM Facebook API 112

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. This is no small project for a company that burns 750 million gallons of fuel each year. Bumble’s anti-cyberflashing campaign. Subaru’s #SubaruLovesPets campaign. Nike’s Bloom Over Doom campaign.

Examples 96

Examples CSR Airlines Collaboration 96

Hootsuite

AUGUST 16, 2023

Allowing your teammates to jump in to edit dates, add campaigns, or share their thoughts is vital. AirTable AirTable is a social media content planning tool that allows you and your team to map out content calendars, manage campaigns, and build dynamic workflows. A ship only sails if we’re all rowing together. Try Hootsuite for free.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

The Realtime Report

OCTOBER 16, 2012

In addition to the live video on YouTube, the brand established dedicated Twitter (over 250,000 followers) and Facebook (over 715,000 likes) accounts for the Red Bull Stratos project, and an Instagram feed. ” More importantly for marketers, it “feels incongruous in a world of banner ads and mailing lists.”

Energy 187

Energy Eventful YouTube Hashtag 187

agora pulse

JUNE 9, 2020

Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. They can be used to create a step-by-step guide, show steps for a DIY project or recipe, tell a story, or curate a collection of products. I told you Pinterest loves content marketers! Conversion optimization.

Engagement 138

Engagement Retail Case Study How To 138

Pixlee

DECEMBER 5, 2019

This can take many forms : Projection AR “projects” images and functionality onto real-world surroundings. This could be a digitally-projected keyboard you can type on, or a hologram you can interact with. . Allowing users to play with an AR mascot and create a curated feed of their experiences. .

UGC 69

UGC Content GPS Avatar 69

Buzz Marketing for Technology

JUNE 27, 2008

The Networking for Success Project. A W.TEC project, teaching Nigerian women to use Web 2.0   So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend! Subscribes to feed. June Projects. Bunmi Osinuga’s Project. NFS Schedule.

Web 2.0 100

Web 2.0 Project Wiki Tools 100

Sprout Social

JANUARY 11, 2024

Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw. Here’s what these insights look like on our dashboard: This snapshot measures the impact of your actions—whether a new product launch, a marketing campaign or a change in customer service approach. Or, seasonality in interest.

Brands 110

Brands How To Sentiment Metrics 110

Social Media Strategies Summit

SEPTEMBER 14, 2021

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. The goal of your branding project should be to create an overarching voice and tone that can be adapted and tweaked to fit the needs and preferences of different personas and platforms.

Brands 286

Brands Meme Research Social Media 286

Oktopost

JUNE 19, 2020

A dry social feed that only consists of outbound links reads like a robot, not a human being. While personality is good for the majority of social content, including both personalization and outside sources provide a balanced and varied feed. To accomplish those things, a CEO must have more than just “token” social profiles.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

JUNE 11, 2012

The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top.

Tumblr 142

Tumblr Facebook Apparel Feed 142

Hootsuite

MAY 13, 2020

This project has been a dream come true and I cannot wait for you all to see all of the hard work that went into it… Blend, but don’t blend in. ???? We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ?

Influencer 145

Influencer Trends Marketing Guidelines 145

Later

DECEMBER 23, 2019

Your Instagram feed is the first thing a visitor sees when they land on a new profile, so it’s important you make a good impression. . Because when we start to think of our Instagram content in grid-format, 9-12 categories is the magic number that represents each post in your feed as a new follower scrolls through your profile. .

Instagram 64

Instagram Feed Feedly Influencer 64

Unmetric

JUNE 18, 2019

Get campaign intelligence to analyze various campaigns run by your competitors. Keep a close eye on your competitors and industry leaders on the type of content and campaigns they roll out using the tool’s Competitor Analysis feature. Facebook groups need as much attention as you give your feed.

Analytics 119

Analytics Tools Facebook Overview 119