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Differences Between Custom Events and Custom Conversions

Jon Loomer

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. If you run a Traffic campaign, your primary options are to optimize for Link Clicks or Landing Page Views.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Let’s say that you are running a Sales campaign that optimizes for the Purchase standard event. You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. Custom Conversions: Custom conversions can be used with either standard or custom events (or neither).

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Counting “Real” Likes on any URL – Evaluating the Salt Lake City vs. Fresno Campaign

Stay N' Alive

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart’s “Fighting Hunger Together&# campaign in a race to get the most “likes&#. The prize?

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Demystifying the Technical Side of Social Media

Razor Social

You need to be both!”/> The og:image tag lets you specify the URL of an image that will be included with the content that is shared in the social graph. UTM Parameters let you understand the sources of your traffic and they are particularly useful for tracking traffic from your social media campaigns. and Campaign Name.

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4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

You have a couple of options for embedding on WordPress using either the plugin route or a manual process. Using a plugin makes the process a bit more automated and the social network itself offers numerous options to choose from, including: Embedded Posts: This allows you to easily embed public posts on your site. Use Embedded Posts.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. For instance, you can see how many views are generated through embedded videos on other websites and on YouTube directly.

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Counting "Real" Likes on any URL - Evaluating the Salt Lake City vs. Fresno Campaign

Stay N' Alive

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart's "Fighting Hunger Together" campaign in a race to get the most "likes". The prize? THANK YOU for your help.

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