Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. Campaign Goals: Traffic. Registrations.

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Campaign Facebook Sample Samples 133

Jon Loomer

OCTOBER 4, 2023

If you run a Traffic campaign, your primary options are to optimize for Link Clicks or Landing Page Views. I can then create an Engagement campaign using the Website conversion location and select one of these custom events as my performance goal. Custom conversions are built using rules based on URL or the event fired.

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Eventful Conversation Embedding URL 184

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. Using URL Parameters. Another way to measure this is with URL parameters. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking.

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How To Facebook URL Cost 198

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. You have a campaign that has generated 38 purchases. I dug up a campaign that I ran that promoted a blog post, and it led to 257 registrations. This should technically list specific URLs where these events are happening.

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Report Sample Samples API 177

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Click Shorten URL.

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URL Social Media Campaign Analytics 64

Stay N' Alive

JANUARY 3, 2011

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart’s “Fighting Hunger Together&# campaign in a race to get the most “likes&#. The prize?

URL 100

URL Campaign API Banking 100

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Campaign source. Campaign medium.

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Sample Code Social Media HootSuite URL 145

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

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LinkedIn Advertising URL Campaign 177

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.

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Campaign Avatar Hubspot Flickr 275

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Jon Loomer

JANUARY 31, 2024

Let’s say that you are running a Sales campaign that optimizes for the Purchase standard event. You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. Custom Conversions: Custom conversions can be used with either standard or custom events (or neither).

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Eventful Conversation API URL 173

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

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Examples Campaign Facebook CPM 113

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. You can enter the specific URL or do a search based on keywords or title. Keep them short.

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YouTube Campaign Adwords How To 103

Atom Thought

AUGUST 13, 2010

The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. The good thing was that all mediums carried the URL of the site, and all had a very focused and common call for action and messaging. How to sustain the excitement and.

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Campaign Social Media Marketing Crowdsourcing 219

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

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CPM Types Campaign Examples 173

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 100

Jon Loomer

AUGUST 6, 2020

For this option, you must use the Reach objective at the campaign level. Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). You don’t even provide a URL when creating the ad. When creating your ad, select the Call Now call-to-action button option.

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Facebook URL Advertising Campaign 216

Marketing to Serve

DECEMBER 3, 2017

Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one. Why create an AdWords remarketing campaign? Remarketing campaigns receive a large number of impressions.

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Adwords Campaign Google Advertising 77

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

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Campaign Social Media Content How To 60

Hootsuite

MAY 31, 2023

Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Direct users to this URL [INSERT URL]. Describe the course in 150 words or less, and drive traffic to this URL: [INSERT URL]. ChatGPT can help.

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Social Media HootSuite How To URL 140

Jon Loomer

JANUARY 3, 2024

When you create a Meta ad campaign, are you making sure that your image, video, and text all look the way they should in each placement? Ad Placement Previews Once you’ve finished creating your ad with primary text, headline, description, and URL, you’ll see a quick preview of your ad on the right.

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Groups Groups URL Video 143

Firebelly

FEBRUARY 17, 2010

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads! That URL should have been included in the first place. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. I know there are multiple commercials.

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YouTube Campaign URL Paid Search 129

Jon Loomer

MARCH 15, 2022

URL parameters and Google Analytics wouldn’t be able to report this. While the scenario above is easiest to explain, the following scenario may be most common: You are running a remarketing campaign that targets someone who is on your email list. An ad was served, but the targeted user may not have noticed or engaged with it.

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Conversation Facebook URL Report 197

Jon Loomer

FEBRUARY 1, 2022

One is using URL parameters and Google Analytics. I’ve never been a big user of URL parameters in the past, but Ads Manager reporting had always been more complete in the past. This completely changes my evaluation of campaigns. Now that I’m using it, I see more conversions than Ads Manager reports.

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Facebook Aggregator Eventful URL 205

Jon Loomer

AUGUST 5, 2020

For this option, you must use the Reach objective at the campaign level. Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). You don’t even provide a URL when creating the ad. When creating your ad, select the Call Now call-to-action button option.

Facebook 154

Facebook URL Advertising Campaign 154

Stay N' Alive

MARCH 6, 2011

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart's "Fighting Hunger Together" campaign in a race to get the most "likes". The prize? THANK YOU for your help.

URL 46

URL Campaign API Banking 46

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

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Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.

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Examples Brands Avatar Authentication 177

Forbes Social Media

JANUARY 25, 2021

Naturally, it's time to start thinking about the 2024 election and since it's the 21st century, the domain URLs needed to secure the digital outreach portion of said campaigns.

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URL Campaign Social Media 95

Later

JUNE 28, 2021

Need help planning your next influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more. Length of the campaign. Here are a few ways you can find and verify influencers for your next campaign: Pay attention to your Instagram comments and tags.

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Influencer How To Marketing Instagram 133

Jon Loomer

OCTOBER 2, 2020

You may also create a custom conversion with rules that include a common URL segment. For example, maybe the URL for the purchase confirmation page of my Facebook Pixel Masterclass training is jonloomer.com/facebook-pixel/ (it’s not, but hang with me). When you run a Facebook campaign, people are going to engage with your ad.

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Conversation Facebook URL Report 194

Jon Loomer

SEPTEMBER 8, 2020

We’ll have options of URL, Referring Domain, and Event Parameters. Let’s talk through use cases for each… URL: Likely most common with this option. How to Create Custom Conversions: All URL Traffic. The final type of custom conversion you can create based on pixel activity is for All URL Traffic.

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Conversation Facebook URL Eventful 189

Jon Loomer

SEPTEMBER 26, 2022

Typically, you would need to provide a URL to your website for the final step. Normally, if you’d want a lead to receive their document quickily, you’d need to utilize a third-party tool to sync to your CRM and campaign within your CRM that would deliver the document. That is no longer required for Gated Content.

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Content Facebook Groups Groups 211

Jon Loomer

DECEMBER 18, 2022

You can choose a specific campaign or time period. You may instead see page URLs. First, select the placement that you want to focus on. Here’s an example for In-Stream Video placement. You’ll get a list of the pages, content types (live video or non-live video), and impressions.

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Video Facebook Report Publishing 178

Convince & Convert

JULY 14, 2021

Try using different URL parameters to track your traffic from different campaigns. Finteza allows users to easily set URL parameters using their free WordPress plugin. Conclusion. Instagram has become even more popular during the months of worldwide lockdowns.

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Instagram Strategy Marketing Upcoming 217

agora pulse

AUGUST 30, 2018

The campaign. The campaign is something you create. You could create campaigns to identify which Facebook groups send the most traffic, which headline shared on Twitter gets the most clicks, or what version of your Facebook ad keeps people on your website longest (among other things). The Google campaign URL builder.

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Social Media URL Analytics How To 138

Razor Social

JULY 13, 2017

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. In this article, we’re going to show you four different tools you can use to identify specific social media traffic so you can track the success of your campaigns more precisely.

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Social Media URL How To Analytics 111