Jon Loomer

JANUARY 31, 2024

Let’s say that you are running a Sales campaign that optimizes for the Purchase standard event. Custom Conversions: Custom conversions can be used with either standard or custom events (or neither). Using rules, advertisers define a very specific conversion that can be used for reporting and optimization.

Eventful 171

Eventful Conversation API URL 171

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. I’m often asked about what I care about. The staples.

Metrics 212

Metrics Facebook CPC Eventful 212

Jon Loomer

SEPTEMBER 15, 2022

This can be critical to properly evaluate the performance of a campaign. But, what about if that campaign isn’t effective? If you run an engagement campaign, you’ll likely optimize for something like Video Views or Post Engagement. The metrics that you use and care about most should be simple in many cases.

Metrics 214

Metrics Examples Facebook How To 214

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. Image source If not, consider embedding a survey on your website or promoting it via on-site popups or chatbots.

Social Media 215

Social Media How To Survey Analytics 215

Bill Hartzer

DECEMBER 1, 2023

iKala’s strategic move is not merely an expansion; it’s a calculated response to the surging demand for precision in influencer marketing campaigns across the dynamic and culturally diverse Southeast Asian region. However, what truly sets iKala apart is its unwavering commitment to staying ahead of the curve.

Influencer 94

Influencer Collaboration Embedding Campaign 94

The Realtime Report

DECEMBER 17, 2020

According to the study, SMEs use social media to become embedded within various strategic and emerging international networks they deem important for their operations. International partners are a way for companies to enhance their social media skills and to become embedded in the inner circles of strategically important networks.

Social Media 91

Social Media Embedding Tools Study 91

Jon Loomer

OCTOBER 9, 2019

Lead Forms can not be embedded within an Instant Experience. Any campaigns you have already running using this feature will stop delivering on December 13th (2019). For now, advertisers will need to adjust their campaign structures accordingly. You can not use any other objective for these ads. Why This Matters.

Facebook 162

Facebook Advertising Embedding Campaign 162

Sprout Social

JULY 19, 2023

For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter. Experiment with embedding videos on your brand’s homepage, landing pages, product pages and blog articles.

Conversation 89

Conversation Video Tips Embedding 89

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Sprout Social

SEPTEMBER 11, 2023

Machine learning (ML) NLP is used to train machine learning algorithms to predict entity labels based on features like word embeddings, part-of-speech tags and contextual information. Purdue University used the feature to filter their Smart Inbox and apply campaign tags to categorize outgoing posts and messages based on social campaigns.

Process 108

Process Sentiment Analysis Applications 108

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. What is AI automation?

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

JANUARY 27, 2021

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. For instance, you can see how many views are generated through embedded videos on other websites and on YouTube directly.

Analytics 141

Analytics YouTube Video Embedding 141

Danny WhatMough

JUNE 13, 2014

Facebook makes changes to embedded posts , making them far more visual. Paddy Power plays on our ‘social media high horse’ with a great campaign to save the Brazilian rainforest. An innovative campaign from Brazil where Hellmann’s is using WhatsApp to give cooking advice to home chefs.

Campaign 58

Campaign Tweetdeck Wikipedia Twitter 58

Pixlee

MARCH 15, 2021

It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better. Conducting an email audit gives insights and answers specific questions that will help you get the most out of your campaigns. Alt text is embedded.

Template 83

Template Templates Embedding Metrics 83

Danny WhatMough

SEPTEMBER 20, 2012

The slides from the presentation are embedded below. It might seem obvious, but how many agencies and businesses fail to really think about the reasons for embarking on a social media campaign in the first place. Don’t leave it to the end of the campaign to measure, measure all the way through. What does success look like?

Campaign 70

Campaign Social Media Radian6 Analysis 70

Webbiquity SMM

JUNE 7, 2018

Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

OCTOBER 22, 2019

You have a couple of options for embedding on WordPress using either the plugin route or a manual process. Using a plugin makes the process a bit more automated and the social network itself offers numerous options to choose from, including: Embedded Posts: This allows you to easily embed public posts on your site. Use Embedded Posts.

Sites 79

Sites Features Embedding Facebook 79

The Realtime Report

NOVEMBER 15, 2019

A video brochure is an embedded video file inside a promotional brochure, invitation, display, or pamphlet. All successful marketing campaigns require a unique approach. Implementing video in all marketing efforts will help propel your business to a higher level of success. What is a Video Brochure? Video is just that effective.

Video 96

Video Embedding Meeting Reputation 96

Razor Social

DECEMBER 13, 2017

UTM Parameters let you understand the sources of your traffic and they are particularly useful for tracking traffic from your social media campaigns. You can add UTM parameters to a URL with the help of Google’s Campaign URL Builder. Twitter, Facebook), Campaign Medium (e.g. and Campaign Name. Embedded social media posts.

Social Media 105

Social Media Social Graph URL Embedding 105

Keyhole.co

OCTOBER 16, 2023

Source The brand actively listens to its audience, incorporating their input into new product launches and marketing campaigns. Source They always ensure their campaigns and posts remain relatable and current. They deliver a unified and unwavering message that has embedded the brand deeply in the global psyche.

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Bumble’s anti-cyberflashing campaign. Subaru’s #SubaruLovesPets campaign. Nike’s Bloom Over Doom campaign. To promote these initiatives, Nike launched the Bloom Over Doom campaign in August 2022.

Examples 95

Examples CSR Airlines Collaboration 95

Mindjumpers

SEPTEMBER 15, 2010

If you click on a tweet you’ll get a detail pane on the right side of your timeline that shows more details of the tweet; such as embedded media. Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more.

Twitter 174

Twitter Ustream Embedding Policies 174

Stay N' Alive

JANUARY 3, 2011

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart’s “Fighting Hunger Together&# campaign in a race to get the most “likes&#. The prize?

URL 100

URL Campaign API Banking 100

Sprout Social

JULY 21, 2020

Show them that both small wins and big wins don’t go unnoticed and try embedding opportunities for recognition and gratitude into your everyday routines like one-on-one meetings, posting in Slack channels and team meetings. How did someone overcome the challenges they faced? Extend recognition throughout your organization.

Team 132

Team How To Social Media Management Embedding 132

The Realtime Report

MAY 28, 2019

So, they use business intelligence reporting to look at past campaign performance when planning upcoming launches. The marketing campaigns end up promoting products with limited stock—missing out on the opportunity to promote the “next big collection” as supported by merchandising data. The result? So, what’s the solution?

Data 79

Data Collaboration Embedding Analytics 79

Postcron

JANUARY 10, 2020

An effective email campaign can be used to power a firm’s online review strategy. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not. Email list segmentation will help you introduce a targeted campaign to gain insightful customer reviews.

Review 123

Review Apparel Reputation Survey 123

The Realtime Report

NOVEMBER 5, 2019

You should look into improving your skills in programs and areas such as Microsoft Excel, Microsoft Access, data analytics, Filemaker Pro, Hive, Adobe Campaign, statistics and much more. Some of these include HTML, Java, Python, C/C++, UI/UX, LINUX, XML, embedded processor hardware design, PCB layout, SQL, memory management and more.

Skills 128

Skills Microsoft Software Content management systems 128

Laurel Papworth

OCTOBER 5, 2020

Embedded from YouTube. Example of an embed from each social media platform. Facebook, Twitter, LinkedIn, Youtube examples of embed. I chose “full post” for each one. Ability to edit Thumbnails vary. Social Media News – Morning Tea with Laurel – 2020 Oct 06 [link] — Laurel Papworth (@SilkCharm) October 6, 2020.

News 52

News Social Media How To Embedding 52

Koka Sexton

AUGUST 11, 2023

As content marketing becomes further embedded in marketing strategies, there are some persistent challenges that need to be addressed. However, to ensure successful content marketing campaigns, companies need to focus on content operations in addition to content creation.

Content 52

Content Marketing Repository B2B 52

Small Business Mavericks

MARCH 4, 2015

Nobody wants their email campaign to end up unseen and unopened. Here’s his list: Inadequate permissions — it’s a good idea to have a two-step process to opt in for emails, where a verifying email has an embedded link to complete the sign-up. You won’t know unless they have a chance to tell you.

Embedding 70

Embedding Newsletter Small Business Campaign 70

Hootsuite

NOVEMBER 7, 2023

Spot competitor campaigns as they launch. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Has the competition launched a marketing campaign you need to counter? Identify potential creators to partner with.

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Hootsuite

MARCH 2, 2022

Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. A traditional print or TV advertising campaign puts your advertising in front of many people who have no interest in your products. Petco: Live Shopping.

Retail 104

Retail Social Media Brands Tips 104

Pixlee

JULY 14, 2020

Once you have a library of user-generated content, the possibilities for using it go beyond sharing on social media or using it in ad campaigns. Directing omnichannel campaigns helps engage customers, and the resulting content can be used for future campaigns and projects. Inspiration Galleries.

UGC 62

UGC Tools Content Authentication 62

Social and Logical

DECEMBER 28, 2010

If you are wondering what I am talking about, I’ve embedded the video below. This is part of Bounty’s campaign, “2,000,000 Views To Help Clean Schools.&# But you do need to listen to the song. It’s not quite the same experience when it is on mute.

Embedding 150

Embedding Analysis ROI Conversation 150

agora pulse

MAY 29, 2018

To find out, just log into your ads panel and look at your recent campaigns. You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. It simply involves embedding a line of code into your website which then connects with your advertising interface.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

To find out, just log into your ads panel and look at your recent campaigns. You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. It simply involves embedding a line of code into your website which then connects with your advertising interface.

ROI 108

ROI CPC eBook URL 108

Laurel Papworth

DECEMBER 29, 2022

The promotion includes some “surprises”: Among these surprises is a digital artwork of Lamborghini Style Center produced for “The Epic Road Trip” campaign for all those who will purchase two complete monthly collections. Some kind of NFT scam by hackers put paid to Ferrari’s May campaign.

Automotive 59

Automotive Company Virtual World Education 59