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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions. Get Your Timing Right.

Brands 159
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9 social media marketer predictions for 2022

Sprout Social

This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola. It requires a great understanding of buying patterns, culture and society. You can just buy one good in-person activation and let social do the rest. To do that, Dantu-Johnson recommends setting aside time for research.

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The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Users are twice as likely to buy something if they saw it in a YouTube video.

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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

3 Best Buy Shows They Have Heart. Best Buy used their LinkedIn page to launch a campaign that focused on the story of Donald Grabski, a 76-year-old Air Force veteran, former DJ, and chef who came out of retirement to work at Best Buy because of his love for the brand. 7 Microsoft Customers Share Their Journey with Gaming.

Class 100
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How brands can build inclusive campaigns year-round

Sprout Social

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind.

Campaign 108
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Measuring Customer Experience for B2B Marketers

Oktopost

They are already used to slick, streamlined interfaces and experiences in their buying process, so they want the same in their B2B interactions. of B2B professionals said customer experience is now their top priority for the upcoming five years. Customer comments are another way to gauge overall brand awareness and reputation.

B2B 101
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The Marketing Of Things

Twist Image

It raised some eyebrows this past week when Google announced that the upcoming version of their Android mobile operating system will be named KitKat (the seminal chocolate bar from from Nestle ). Size and reputation matters. brand reputation. impulse buy. So, if you can put a brand anywhere. advertising age. impressions.