Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 93

Social Media Focus Group Aggregator Research 93

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside. LCMCHealth ?

Questions 122

Questions Data Focus Group Analysis 122

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Marketers across industries have praised the network and the algorithm-based For You page for expanding awareness efforts in new and exciting ways. .

Questions 116

Questions Sentiment Meme Trends 116

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Enables instant communication. Social media is an always-on focus group. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

MARCH 19, 2018

Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. Don’t Take Them Personally.

Comments 122

Comments Social Media Tips Authentication 122

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Unfortunately many marketers confuse social buzz with social bucks. It is not generating new leads. It is not driving sales.

Content 162

Content Training How To ROI 162

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Pam Moore

JULY 11, 2018

Why do you consistently buy one brand over another? Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. They will want to know what it is you do and why.

Apple 139

Apple Brands Tips Consultant 139

agora pulse

NOVEMBER 14, 2017

Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. While a “buy this now!” or “20% off!”

Instagram 130

Instagram Posterous Eventful Focus Group 130

Hootsuite

MAY 2, 2023

For example, you could add a photo of the market you work in, whether luxury high rises or suburban neighborhoods. You can also opt into receiving marketing and promotional emails from Facebook. And yes — you can join a Facebook Group as a Page instead of as your personal account. Also, remember to follow the group’s guidelines.

Real Estate 102

Real Estate Facebook HootSuite How To 102

ProBlogger

JANUARY 30, 2011

This guest post is by Ryan Barton of The Smart Marketing Blog. Buying versus browsing. There’s a significant, actionable difference between admiration and buying intent. Wow, a front-facing camera and it supports Flash?” .&# “My New Year’s resolution was to focus on marketing, so this is perfect!”

Buy 46

Buy eBook Compete Small Business 46

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. A virtual focus group for product development? Here’s an example.

Engagement 143

Engagement Brands Facebook Journal 143

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. Let’s get started!

Campaign 137

Campaign Marketing Authentication Loyalty 137

Ignite Social Media

SEPTEMBER 19, 2016

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). The tried and true marketing and product development standard is doing consumer insight surveys. It’s a focus group with the ultimate product road test. billion searches per day.

Products 60

Products How To Survey Focus Group 60

Pam Moore

APRIL 1, 2020

Why do you consistently buy one brand over another? Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. They will want to know what it is you do and why.

Apple 78

Apple Brands Tips Consultant 78

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

OCTOBER 10, 2008

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) &

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. What industries are they in?

Sample 99

Sample Samples Research Company 99

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. If you have the right members, they will be the first to buy. Ask questions. Ask for input.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. If you have the right members, they will be the first to buy. Ask questions. Ask for input.

Groups 74

Groups Groups Facebook Small Business 74

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 111

B2B Research Sentiment Marketing 111

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Create a community. Simply asking them to respond with an emoji or for them to share UGC related to your brand is a great way to start creating a community.

Organization 187

Organization Social Media Content Analysis 187

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Strategy Consultant B2B 150

Sprout Social

JUNE 26, 2023

Once your customer journey map is complete, analyze it for patterns and trends to identify high friction points, opportunities for personalization, and potential gaps in your marketing or sales funnel. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms.

Loyalty 121

Loyalty Retail Data Strategy 121

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Buffer Social

JULY 27, 2023

I’m a big fan of niche newsletters for research – the best ones, like Katelyn Bourgoin’s Why We Buy , offer a combination of evergreen tactics and timely applications. Improve your content through analytics and community feedback Last but not least, let your audience power your content.

Content 76

Content How To Guidelines Research 76

Hootsuite

APRIL 11, 2022

Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. Customer feedback and market research should be the foundation of your marketing strategy. Collect feedback. The best way to get feedback? Source: Seattle Ballooning.

Retail 97

Retail FAQ How To Survey 97

Viper Chill

DECEMBER 2, 2012

The result: 70% global market share in personal-financial-management software with minimal expenses for traditional marketing or selling. How SEO Influences Gamer Buying Habits. “ About 40 percent of game-related searches occur in the six months leading up to a launch as individuals evaluate what to buy.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Sprout Social

FEBRUARY 8, 2023

It’s a center point of consumers’ daily lives and the brands integrating social data beyond their marketing efforts are reaping major benefits. This article will dig into the “why” and “how” behind omnichannel strategies that power sales, service and marketing efforts.

Strategy 83

Strategy Marketing Loyalty Collaboration 83

Hootsuite

OCTOBER 1, 2019

First step: don’t buy them. Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. Have you done your target market research ? I’m beyond grateful for our kind-hearted community. ???? Trust us.). Post incredible photos.

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Social CRM 147

Social CRM Twitter B2B CoTweet 147