Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

agora pulse

NOVEMBER 14, 2017

Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. While a “buy this now!” or “20% off!”

Instagram 130

Instagram Posterous Eventful Focus Group 130

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. There’s a good chance your competitors are already using this data to their advantage.

Social Media 116

Social Media Sentiment Survey Marketing 116

ProBlogger

JANUARY 30, 2011

Buying versus browsing. There’s a significant, actionable difference between admiration and buying intent. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. than “will you buy?&#. That’s what focus groups have become, haven’t they? “Do

Buy 46

Buy eBook Compete Small Business 46

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar? Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar? Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar? Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

Janet Fouts

DECEMBER 12, 2014

But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! A virtual focus group for product development? Posts that push people to enter promotions and sweepstakes with no real context. Posts that reuse the exact same content from ads. Here’s an example.

Engagement 143

Engagement Brands Facebook Journal 143

Hootsuite

MAY 2, 2023

And yes — you can join a Facebook Group as a Page instead of as your personal account. This video walks you through how to do that: Once you’re ready, search for real estate-focused groups or local interest groups that you can join. Also, remember to follow the group’s guidelines.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! It is not generating new leads. It is not driving sales. It is not driving ROI. So what is the problem?

Content 162

Content Training How To ROI 162

Ignite Social Media

SEPTEMBER 19, 2016

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management. It’s a focus group with the ultimate product road test.

Products 60

Products How To Survey Focus Group 60

Pam Moore

JULY 11, 2018

Why do you consistently buy one brand over another? Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Then narrow it down to three words.

Apple 139

Apple Brands Tips Consultant 139

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do your customers have a need for community, convenience, or collaboration? Do they share opinions?

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. People want to buy from companies that are smart, helpful and responsive. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

APRIL 1, 2020

Why do you consistently buy one brand over another? Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Then narrow it down to three words.

Apple 78

Apple Brands Tips Consultant 78

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services? Through social media, you can find out what online communities your existing customers belong to. Tamar is also the author of The New Community Rules (July 2009).

Social Media 269

Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

OCTOBER 10, 2008

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & & every month, subscribers are kept abreast with the latest offers through monthly catalogue. &

Startup 109

Startup Web 2.0 SMS Proposal 109

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. If you have the right members, they will be the first to buy. Ask questions. Ask for input.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. If you have the right members, they will be the first to buy. Ask questions. Ask for input.

Groups 74

Groups Groups Facebook Small Business 74

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Internal Communicators face a similar information challenge inside of an organization.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Loyal customers don’t just buy; they advocate, they spread the word, they defend, and most importantly, they stick around. This could include members from within your organization or an external focus group.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. When did your [pain point] get bad enough you had to buy our product? Great marketers rely on demographics and consumer insights to target their marketing.

Sample 99

Sample Samples Research Company 99

Ignite Social Media

APRIL 7, 2021

Create a community. Simply asking them to respond with an emoji or for them to share UGC related to your brand is a great way to start creating a community. We previously mentioned utilizing your organic content to build a community, so don’t forget to engage with them! And don’t forget to answer them when they comment!

Organization 187

Organization Social Media Content Analysis 187

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JANUARY 20, 2021

B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 114

B2B Research Sentiment Marketing 114

Sprout Social

JULY 6, 2023

By demonstrating the value social provides your company, you set yourself up to gain critical leadership buy-in for additional tools and resources in the future. Track conversations around your brand Social is like a 24/7 focus group. They even share unfiltered thoughts about you and your competitors.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Involving stakeholders can help you build buy-in and support for the omnichannel strategy, which can be crucial for success. Phone chat, sms messaging, or video chat.

Loyalty 122

Loyalty Retail Data Strategy 122

Buffer Social

JULY 27, 2023

I’m a big fan of niche newsletters for research – the best ones, like Katelyn Bourgoin’s Why We Buy , offer a combination of evergreen tactics and timely applications. Improve your content through analytics and community feedback Last but not least, let your audience power your content.

Content 76

Content How To Guidelines Research 76

Laurel Papworth

FEBRUARY 12, 2012

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. So I could trial the idea with the community.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Hootsuite

APRIL 11, 2022

Are you converting these types of customers, or is everyone shopping for a birthday present leaving without buying? What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media. Source: Seattle Ballooning.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Viper Chill

DECEMBER 2, 2012

How SEO Influences Gamer Buying Habits. “ About 40 percent of game-related searches occur in the six months leading up to a launch as individuals evaluate what to buy. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Source: Digiday.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Sprout Social

FEBRUARY 8, 2023

You can always count on Barnes & Noble for a good book recommendation, whether you’re a new customer buying online or an existing customer buying in-store. These sources might include surveys, questionnaires, analytics tools, focus groups, CRM data. How have their preferences, pain points and needs evolved?

Strategy 84

Strategy Marketing Loyalty Collaboration 84

Hootsuite

OCTOBER 1, 2019

First step: don’t buy them. After covering the direct aftermath, I spent the next year returning to Tacloban over multiple trips to document the recovery and rebuilding process in the community. ?????? I’m beyond grateful for our kind-hearted community. ???? Plus, you’re crowdsourcing some off-the-cuff focus group feedback.

Instagram 111

Instagram Geotagging How To Tourism 111