SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Share it on StumbleUpon.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Share it on StumbleUpon. Email this to a friend?

Brands 243

Brands Reputation ROI Case Study 243

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

Review 152

Review Social Media Marketing Handbook 152

Kikolani

DECEMBER 21, 2010

I believe that one of the best things you can do though social media is build your brand. When you as an individual have the characteristics of a brand, you can leverage this to influence things on a large scale and better generate the impact you want. You can use this law to build your brand in social media.

Social Media 163

Social Media Brands Insurance StumbleUpon 163

Adam Cohen

NOVEMBER 15, 2010

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Here you go.

Brands 210

Brands Posterous Foursquare StumbleUpon 210

Jason Yormark

JANUARY 28, 2011

I absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients. Some other exciting news is my blog is currently being redesigned and I look forward to having a brand new look and feel in the next few weeks.

Social Media 214

Social Media Strategy Technorati StumbleUpon 214

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Start a Facebook page just so “we can have a Facebook page.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Said differently how do we make social part of the very DNA of the firm? Share it on StumbleUpon.

Social Media 243

Social Media StumbleUpon Digg Reddit 243

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? 1) How long have you been engaged in social networking and/or social media channels?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share it on StumbleUpon.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share it on StumbleUpon.

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Share it on StumbleUpon. Tweet This!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Share it on StumbleUpon. But in reality it’s what you do with that data that makes the big difference. Tweet This!

Data 198

Data Social Media Radian6 B2B 198

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. How about potential customers?

Company 231

Company Social Media Posterous StumbleUpon 231

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. Silence can hurt you.

Social Media 221

Social Media Marketing Digg Consultant 221

The Marketing Blog

JULY 23, 2008

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India. And thanks for putting me in that list too Cheers!

Social Media 100

Social Media Brands Web 2.0 Startup 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share it on StumbleUpon.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. So why do corporate PR and social media efforts so often appear disconnected and out of sync? The social media release is used for blogger outreach.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. I took a look at the Social Media Marketing research data. Well, almost. And, before downloading, you must agree to their terms.

Research 113

Research Report Cymfony Social Media 113

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. There are a few different vehicles for social media strategy.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. Favorites!),

Metrics 60

Metrics Social Media Marketing URL 60

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 13, 2008

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Let the community know who you are.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Idaconcpts

AUGUST 26, 2010

On August 25, 2010, Social Media Informer launched. Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal.

Social Media 132

Social Media Aggregator Technorati B2B 132

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Now take that same dynamic and put that in front of your brand. Share it on StumbleUpon.

Brands 227

Brands Content Microsoft StumbleUpon 227