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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.

Mobile 191
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries.

Industry 132
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

Mobile 225
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How a Tweet Bursted Into Crisis

Mindjumpers

Tweet In March 2009, Sofia 27 and her girlfriend were kissing on the subway train in Stockholm, Sweden, when a man was verbally abusing them and filmed their kiss with his mobile camera. The insurance company received hard criticism of being discriminating homosexual people. Pay attention: Monitor what’s being said about your brand.

Insurance 212
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You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU! You are not the main character of your brand story.

Brands 78
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155
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How To Use The Instagram Link In Bio The Right Way

Keyhole.co

It helps customers with resources/links to your brand to make them more aware of your offerings. Step 1: Create a profile for your business or brand First up, before creating a bio, you’ll need to set up your Instagram profile. Ideally, choose to use a mobile device instead of a desktop to complete the task. How do they do it?