Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Which is why, of course, your business needs a killer social media strategy. Establishing a social media strategy will help you see where potential customers are hanging out.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MAY 12, 2010

They are interested in this new “social media” thing but haven’t actually dipped their proverbial toes in the social waters yet. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. Social and mobile profile calls to action?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Network Marketing

AUGUST 19, 2010

We need to understand that theres a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Create a Facebook Page and tell everyone about it. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Don’t make your social media efforts half-assed. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. I understand that some people may have other responsibilities on top of social media. That’s why this is more of a message for large and not necessarily small brands.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 22, 2010

Moreover, whatever your brand is, it is very likely that there is chatter going on about it. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? After all, most of these relationships, for some, are open doors into future opportunities to collaborate and to get to know each other, to build a network that is clearly social.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. Yes it will.

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us It all depends on your goals.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them. Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity.

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 31, 2008

I consume my news via Bloglines. I dabble in social media sites, particularly Twitter, Facebook, and StumbleUpon. Keen branding choice with the logo. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! The other site? Not so much.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 2, 2008

I like the branding you are doing by embedding the logo throughout as well. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Glad I did.

MySpace 100

MySpace RSS Yahoo StumbleUpon 100

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ They go out of their way to welcome any social media-initiated guests in person. For the most part, you can’t buy Twitter followers or Facebook fans. izmantot soci?los los medijus viesn?cu

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. If this is your first time diving in the social media waters, it’s going to be difficult to make a splash. Your Facebook Fan page will have 0 fans. That’s not really convincing social proof.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 27, 2008

As such, it has been selected as the generic social network of choice. Niche network: Sphinn : In the red corner we have Sphinn – a social news network dedicated purely to online marketing news and discussion. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s hard to say if that will happen again. Time will only tell.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead Want to Friend Me on Facebook? There really aren’t 350 million members on Facebook. identity.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. You’ll need this to proceed.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). Facebook Pages do not allow background images like Twitter, Myspace, and other services. This applies to Pages as well.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Isn’t reputation management about promoting transparency to build trust in their brand? I just got the email newsletter and it’s kidding (in a self-mocking way) about it and really boosts their brand, imho. I have started a group on Facebook called Warning! On another note, Airborne looks like a healthier product.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 28, 2010

Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand. Thought I was going to say “Facebook?&# The best types of social media marketing arise from genuine concern as if your customers are true friends. Kirtsy and Other Niche Social Networks.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson # 1 Personal Branding. Thanks Facebook."

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2010

Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business. Branding is Important Sometimes, little things make a huge difference. Joined Date Does this really matter?

Analysis 215

Analysis Twitter MySpace Consultant 215

Techipedia: Tamar Weinberg

JANUARY 28, 2010

They were timely and on trend, but didn’t benefit studios except for minor brand recognition, which doesn’t mean much since the target market was already flooded with fan boys and girls. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

MARCH 17, 2010

So you tweet and facebook for a living! So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Your sales people are on Facebook half the day, and your receptionist tweets way too much during work.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s why Zappos is always the big Twitter brand awareness case study. The answer for that is: “it depends.&# ) The @tamar Twitter account is my personal brand and what I love to do above all else, but it’s business account with just a bit of personal stuff. or “What’s happening?&# On Twitter, not so much.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Reply John Exley August 26, 2009 at 2:16 am Tamar, I came across your article on Forbes.com tonight titled “Brand Building, Tweet by Tweet&# and really loved what you had to say about community building so I decided to check out your blog. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

DECEMBER 20, 2007

As Tamar pointed out, it’s a social news site, not a network and I could care less about how often profiles are updated. i like digg because its different and i hope that difference doesnt erode with these new features. canwediggit ) The internet doesn’t need another MySpace, Facebook, Hi5, Orkut, Multiply, etc.

Digg 102

Digg MySpace Upcoming Reddit 102

Techipedia: Tamar Weinberg

JUNE 16, 2010

Branding Are my profiles complete? Make sure all your social media profiles are complete with the most relevant information. Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? People want to be able to identify your brand. And that was the UK.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. But those basic rules will apply everywhere social media and marketing collide.

Social Media 163

Social Media Marketing Consultant Communities 163