Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. RELATED eBOOK: The 3 Types of Social Media Metrics (And Why They’ll Get You Promoted). Click To Tweet.

Social Media 155

Social Media Strategy Content Template 155

Oktopost

DECEMBER 21, 2023

Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Ignite Social Media

MARCH 19, 2018

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On the other hand, it allows for negative feedback and backlash to take over your brand or put you in the spotlight in a bad way.

Comments 122

Comments Social Media Tips Authentication 122

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel.

Social Media 165

Social Media Strategy Template Templates 165

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It’s not just software companies that need product feedback.

Tools 91

Tools Sentiment How To Team 91

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand? It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

APRIL 23, 2015

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Consumers enjoy when a brand can poke a little fun at themselves and make people smile. Continue the conversation on our Facebook or Google+ pages.

Communities 60

Communities Meme How To Focus Group 60

Talkwalker SM

JUNE 14, 2016

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. See the visual story of your brand.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Kikolani

JUNE 27, 2013

Digging deeper, Google Trends shows that Texas and California have disproportionate high incidences of search volume for “pellet smokers,” and that “pellet grills smokers” and “traeger smokers” (a popular brand) are related queries used by searchers. Be sure to follow Kristi on Twitter and Facebook.

Tools 141

Tools Patterns Adwords Advertising 141

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 of tweets, tweet type, conversation type. of tweets, tweet type, conversation type. Aaron from Money life has written an interesting news-piece featuring this study.

Study 180

Study Company Web 2.0 Twitter 180

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Social Media Network Marketing

MAY 18, 2015

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1. Million Users!

Yahoo 50

Yahoo Social Media URL Brands 50

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. How can you help but engage with that type of person ? How can you help but engage with that type of person? .

Engagement 76

Engagement Social Media Film Focus Group 76

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Examples 112

Examples Brands How To Aggregator 112

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media 40

Social Media Avatar Social Networking Compete 40

Ignite Social Media

APRIL 7, 2021

Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn. Insights such as: A brand Facebook post, on average, reaches about 2.2% A Brief History of Organic Reach on Facebook.

Organization 187

Organization Social Media Content Analysis 187

Social Media Network Marketing

MAY 14, 2015

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. It does not matter who and what you do. You will gain popularity.

Small Business 50

Small Business Resources SEO Yahoo 50

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Facebook group types.

Groups 144

Groups Groups Engagement Facebook 144

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment. And that can be helpful, too.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. This helps create loyal customers who not only repeatedly choose your products but also rave about your brand to their friends and family. Use surveys, interviews and focus groups to collect feedback. And that’s not all.

Strategy 132

Strategy How To Metrics Loyalty 132

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Stop writing that type of content. Look at the content that is resonating and focus more on that.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates. This creates more opportunities for brands to create deeper customer connections and build product loyalty.

Loyalty 121

Loyalty Retail Data Strategy 121

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. If you have a search engine on your website, look at a report that shows what people type into that box. Think outside your brand or service; another example is Kodak. Internal search reports.

Social Media 150

Social Media Strategy Consultant B2B 150

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Their “Pizza Bot” allows customers to order pizza from Facebook Messenger with only a few taps. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops.

Retail 97

Retail FAQ How To Survey 97

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Over 167,000 subscribers and 19,000 Facebook fans are testament to this. Plus, it maintains my personal brand awareness among my clientele in a most personal manner. than “will you buy?&#. Do you like this new and improved artisan sandwich? How ‘bout this car?

Buy 46

Buy eBook Compete Small Business 46

Buffer Social

JANUARY 2, 2019

The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Trend 3: Brands can no longer afford to ignore social media ads. But it remains a huge opportunity and is underutilized by many brands.

Trends 111

Trends Social Media Data Authentication 111

agora pulse

APRIL 29, 2020

“I’m excited about what’s happening with YouTube, but also with LinkedIn video , and Facebook and Instagram Live. So if you’re terrified to do a YouTube video or Facebook Live, just do it! Related: The Biggest YouTube Marketing Mistakes That Too Many Brands Are Making. It’s like when you first go to the gym.

YouTube 96

YouTube Strategy How To Video 96

Convince & Convert

FEBRUARY 22, 2016

Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. Not too long after this, Facebook decided to roll out their version of a “dislike” button. They never stop communicating. Nike learned.

Data 60

Data Marketing Campaign Film 60

Convince & Convert

APRIL 20, 2011

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). The average Facebook page has 4,596 fans. Let’s say a company decides to use Facebook as a market research tool. Quantitative interviews = $80.

Research 136

Research ROI Focus Group Apple 136

Laurel Papworth

FEBRUARY 12, 2012

John Gruber, a top blogger & podcaster, was watching Kickstarter and blogged the project in the first hour or so, then it reached$25,000 in 2 hours and then… on December 14th Casey wrote: It must be some type of record to hit $75,000 in 8 hours 14 minutes from 815 backers. t about my products, brands and services.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122