23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Brands 129

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. Brand Humanization in a Nutshell (episode 5). Would you build a new house without a plan? Of course you wouldn't, right?

Let’s Get Real… Does Your Content Convert?

Pam Moore

Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Is Sentiment Making Brands Stupid?

Brands 282

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. And that excitement is what we want to link our brand to.”. PLEASE LIKE MY FACEBOOK PAGE.

Brands 308

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Brand your group.

Groups 115

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Brand your group.

How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1.

Brands 138

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. In a clever approach to Halloween branded content, Tide has turned to classic horror movies for inspiration.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 158

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

How to Bring Humor to Community Management

Convince & Convert

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Consumers enjoy when a brand can poke a little fun at themselves and make people smile.

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. Audio Transcription Speech To Text Service Professional Transcriptionists And Editors Go on and discover below On Where You Can Optimize Your Brand And Business There are 4 Spaces: 1.

Yahoo 89

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Encourage your employees to use their time on social to speak on your brand’s behalf. Image via Unsplash.

Survey 143

Seven Ways to Use Social Media for Business

Webbiquity SMM

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening differs from standard social media monitoring in that it goes beyond “owned” conversation (such as on your Facebook business page) to learning from the “earned” conversation (across the full spectrum of public social media).

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter.

How Data Is Used to Refine Marketing Messages

Convince & Convert

Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. Not too long after this, Facebook decided to roll out their version of a “dislike” button.

Data 112

Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). The average Facebook page has 4,596 fans. Let’s say a company decides to use Facebook as a market research tool. That would be the equivalent of 230 interviews or roughly 78 focus groups. Sacred Rides Feedback on Facebook.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now that we have that covered, let’s dig into the four ways you can develop amazing social media content for you brand.

4 Tips for Handling Negative Comments in Social Media

Ignite Social Media

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

We wade through more messages about channel (Twitter, Facebook, etc.) And we focus far more on data and surveys than we do on qualitative market research. There are many qualitative methods: focus groups, online discussion groups, in-person conversations and phone conversations.

Social Media a CRM perspective

Social Media Network Marketing

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. How To Add Static FBML To Your Facebook Page For S.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared.

How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand.

How To 127

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy?

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group.

5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Trend 3: Brands can no longer afford to ignore social media ads.

Trends 110

How Manwich Could Use Twitter Without Even Being On It

Waxing UnLyrical

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Facebook. It is critical to know who and which media is influential for your company or brand or product. Don’t get me wrong, I still believe there is a place for focus groups. Can you remember life before the World Wide Web?

Vimeo 159

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s the tool Google will use to beat Facebook. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. How to Migrate from Facebook to Google+ by How-To Geek. ” Google+ Brand Pages. ” Test Driving Google+ Brand Pages by iMedia Connection.

Google 238

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

We’ve spoken throughout the year to some of our clients and contacts at the biggest brands and agencies to help you understand how they overcome their main challenges, and what lessons you can pick up from them. Smart solutions bring agencies, brands, and retailers together.

Trends 129

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 153

What’s Next for Social Data Intelligence

Convince & Convert

In the globalized village, social media is Earth’s biggest focus group. From its roots in the branding and comms sectors, social data is blossoming across sectors, informing customer engagement strategies one day, providing predictive analysis the next.

Data 158

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

Social Media Scales of Engagement

Diva Marketing Blog

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Digging deeper, Google Trends shows that Texas and California have disproportionate high incidences of search volume for “pellet smokers,” and that “pellet grills smokers” and “traeger smokers” (a popular brand) are related queries used by searchers.

Tools 147

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Maybe, it’s more about whether GM is good at Facebook advertising.

Yammer 103