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24 Top YouTube influencers to check out in 2024

Sprout Social

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? For example. For example.

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How To Start A Blog For Your Small Business

Buffer Social

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Document and share transparently Running a business is no easy feat, and recording the ups and downs of the journey can be a beneficial experience for both business owners and customers alike.

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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. As we all know from scrolling through our own feeds, comedy is hard to master on social—particularly for brand accounts. 3 bits of advice for small brands to make a large impact on social.

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Why We Still Love Twitter

Likeable

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. But this post isn’t about dwelling on already well-documented areas of improvement—areas which, if we’re honest, tend to exist across platforms. Loosening Up Your Brand.

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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” The blue check helps people avoid imposter accounts and easily find the brands or public figures they want to follow. That is, a real person, registered business, or brand.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. Chalk it up to being born with smartphones in their hands, but Gen Z’s addiction to eye-popping visuals is well-documented.