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Managing your mental health while working in social media

Sprout Social

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Acknowledge the good and the bad.

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24 Top YouTube influencers to check out in 2024

Sprout Social

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. There is no dedicated social media manager behind Orkney’s online presence—existing library and archival staff have shaped the strategy since day one, which contributes to its charm.

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How To Start A Blog For Your Small Business

Buffer Social

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Blog posts can also be repurposed on social media — generating more content for your business. Why start a blog for your small business?

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Why is LinkedIn employee advocacy right for your social strategy? From deep thought leadership to relevant memes commenting on industry insights, content is powerful.

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