agora pulse

FEBRUARY 19, 2020

Almost together with Hummingbird, Google also announced RankBrain, an Artificial Intelligence system helping Google to process and understand search queries better. Too many digital brands are targeting “search engines” (organic rankings) and “buzz” (going viral) rather than their actual customers.

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Conversation Marketing Google Analytics 151

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.

Conversation 132

Conversation How To Retail Issues 132

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

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Analytics Brands CPA Overview 154

Sprout Social

FEBRUARY 1, 2021

From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. Read on to learn more and see the end result.

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Buzz Marketing for Technology

DECEMBER 14, 2016

One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said. Creating conversations, not messaging. “We

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Conversation Marketing Apparel Tourism 100

Webbiquity SMM

JANUARY 23, 2024

In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. Some key conversations may even slip through the cracks.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

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comScore Marketing Case Study Review 299

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Let’s dive in.

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Strategy Brands UGC Marketing 123

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

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Campaign Brands Communities Industry 113

Ignite Social Media

JANUARY 12, 2018

For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway?

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Conversation Facebook API Data 101

Rebekah Radice

MARCH 6, 2018

If you’ve been using the same strategies and frustrated that your social media content isn’t converting, listen in to the latest episode of the Brand Authority Podcast. Subscribe to Brand Authority Podcast in iTunes. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates.

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Conversation Social Media Marketing Education 135

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

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Brand Monitoring Brands Sentiment Reputation 141

Dave Fleet

MARCH 8, 2012

We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. One aspect of the new system – the potential for issues – doesn’t seem to be getting a lot of attention. My friend Jay Baer says it betrays small businesses. See that circled post?

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Curation Brands Facebook Patterns 389

Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API. Page visits.

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API Conversation Facebook Marketing 91

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

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Social Media Brands Tips HootSuite 88

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

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Brand Monitoring Brands B2B Review 155

Sprout Social

APRIL 11, 2022

Consumer capitalism is about the production of identity through brands more so than strictly goods. Think of these as the operating system that web3 applications are built upon. Now, if the blockchains are the operating system, you need to have apps. Brands must understand how to build and engage communities organically.

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Brands Applications Communities Yahoo 91

Jon Loomer

DECEMBER 1, 2022

It could be a conversion, link click, app install, or something else. It may start out slowly, but your results should improve with time as the system learns. In the cases of Advantage Detailed Targeting and Advantage Lookalikes, you can’t turn this off when running conversions campaigns. How Optimization Works.

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Facebook System Conversation Eventful 200

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 6 USC Activates Brand Advocacy.

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Class LinkedIn Brands Microsoft 100

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

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Strategy Sentiment Patterns Marketing 105

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors.

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How To Sentiment Template Templates 99

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

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Brands Authentication Communities Campaign 129

Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

Conversation 111

Conversation Marketing Campaign Analytics 111

Jon Loomer

JANUARY 24, 2024

What I mean is that Meta’s systems have tunnel vision. When you set your performance goal and (if necessary) conversion event, the algorithm’s primary focus is getting you that thing. This can also work for conversion leads optimization. Meta’s focused on generating quality leads who end up buying from you.

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Advertising Eventful Campaign Engagement 174

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

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B2B Communities Brands Loyalty 121

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A user may encounter your brand first through your website and it is important to make sure it offers a positive experience.

Brands 107

Brands Case Study Statistics Reputation 107

Buzz Marketing for Technology

MARCH 4, 2010

What seemed like a pretty basic message about an upgrade message of their current email system which is rather archaic (you know, the one that makes you delete messages one by one!) If Facebook can create this type of rich interaction with their Fan Pages and now their email systems – then why would you need an external email vendor?

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System B2B Facebook Marketing 219

Keyhole.co

NOVEMBER 16, 2023

And while traditional branding is important, it is the voices of your employees that really make a difference. In this article, we’ll explore the power of employee testimonials and show you how to use them to build a strong brand that talent will want to join. What is an employee testimonial? Source: Marriott Careers 5.

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Brands Reputation Hashtag Social Media 52

Likeable

JUNE 24, 2020

Over the past few weeks, we’ve seen social media serve as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. . A lot of brands have acknowledged transparently that they haven’t gotten it right. Have one-on-one conversations with your Black employees.

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Company Conversation Proposal Hosting 74

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

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Survey Brands Sentiment Template 93

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless.

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Social Media How To B2B Team 135

The Realtime Report

JANUARY 28, 2020

A Guide to Scaling Your Brand Quickly and Sustainably. Scaling your brand quickly is essential when you want to change the world in a positive way. Continue reading this article to learn how to scale your brand and get the results that you want. Track Every Conversion Metric Available to You.

Brands 103

Brands Skills Cost Consultant 103

Audiense

JULY 16, 2018

Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018. Marketing carried out through fast messaging systems can have open rates of more than 90% and CTR between 35-40%, figures that far exceed email marketing.

Brands 101

Brands Startup Influencer Hubspot 101

Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. So brands are forced to push the boundaries with ever more outlandish lenses, filters, and other effects.

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Video Trends Marketing Mobile 229

Socialmedia.biz

MARCH 25, 2021

The feature still acts as it did when it was first launched, although Twitter has bolstered up the systems around it to make hashtags easier to engage with. Conversational hashtags. Ever see a hashtag around a specific topic for a more in-depth conversation. Types of Hashtags to Use. Using hashtags isn’t enough.

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Hashtag Brands How To Conference 78

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” An Android version is in the works.

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Apple Plaxo Microsoft Vimeo 215

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59