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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. BlogPulse Conversation Tracker.

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3 Tools for Social Media Listening on a Budget

Ignite Social Media

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. If you don’t give a hoot about reporting on conversations, but want a more thorough way to collect and organize mentions, RSS Owl is one of the more-robust free options for listening. Contact us!

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Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand. It’s hard to have a conversation with a logo.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

And from Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. They work alongside media relations and branded communications. Within their team, they specialize with some of them focusing on certain brands Monsanto owns ( DEKALB or Delta Pine , for example) or platforms.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. This includes specific terms and language.

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Six Stellar Twitter Tools and Reviews

Webbiquity SMM

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

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