7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign?

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.

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SMS Marketing: a Grossly Underrated Marketing Tactic


Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

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How to Use SMS Marketing to Boost Your Blog’s Audience


Remember SMS? Once your site is mobile friendly you can start working on your SMS campaign. Don’t worry folks, the beauty of SMS marketing is that it’s not as tedious as email campaigns! Remember to test your SMS campaigns on multiple handheld devices and only send it when you’re completely happy with the presentation. Make sure you set it as either your brand name or a keyword that your audience will associate with you.

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Is Your Business Ready For Mobile Marketing?


Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.

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Marketing Automation, Set It and Forget It

Cody Ward

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Your programs will also be able to run outside of your companies work hours.

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The Mobile Imperative

Twist Image

Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. brand. brand advertising.

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Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

Social Media Network Marketing

5.Network To Launch Your Business And Brand On TSU Many Artists And Shops Are OnTo This Platform Doing The Same. Have Your Brand And Business Page Created On TSU - Here Brands Have Events And Launch Their Products, Their 'Sneek Peeks' And 'Premier Previews' Is What Gets OnTo TSU. It Can Be Simply About Your Brand And Business. Think again, You really do not wish to have your Business and Brand on a Social Media Platform that has ​ Over 3.5

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Social Media & The Super Bowl


Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

How To Start A Mobile Marketing Strategy

The Realtime Report

Companies can advertise their services via mobile ads that will be promoted on third-party mobile applications. SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. How To Start A Mobile Marketing Strategy.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “Oftentimes companies operate in silos, each department communicating different messages at different times. Why: “Your brand’s messaging won’t reach your target audience if you’re using the wrong platforms.

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Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle


Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

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Snapchat – Proof That Simplicity & Authenticity Wins


Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. This forms another source of revenue by inviting companies to make their own Geofilter for a fee.

Jake's Take: Fresh Logos, Fresher Coffee


If a logo is recognizable, then completelychanging it often works against the company. However, a brand needs to stay fresh. I’ve become very familiar with their brand and their logo. To keep with the theme of coffee, Seattle's Best recently announced their brand refresh.

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Direct marketing is dead. Long live direct marketing!


This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people.

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. It’s a really powerful message to send, and it’s been very effective for REI’s brand. You can definitely go the SMS route.

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The Nominees For Best Social Media Work – The Bees Awards


The finalists are now to be shown on The Bees Awards website in the following categories: Best 140 Characters (SMS, Tweet). Great brands among the nominees. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota.

How Conversational Commerce will Affect your Business

Razor Social

Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? Consumers now expect instant responses, contextually-aware offers, and highly-personalized messages from companies and brands they interact with.

The Untapped Potential Of Emojis And Their Role In Social Media Marketing


Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. You have to show them that your brand cares about their emotions. This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago.

6 Lessons I learned from Seth Godin at SmartHustle Conference


The smallest viable market is the biggest insight any company can have. The hierarchy of attention is: SMS, email, video, and far at the bottom….reading. Convenience and brand matter. Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

SMS/MMS. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product.

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Firebelly at Brainstorming & Social Media Optimization Summits


In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

3 Ways Push Notifications Bring You Business

Small Business Mavericks

But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded. Periodic Updates – Occasionally, you can simply send out a push notification letting your mobile customers know what is going on in your company. This type of notification is typically non-promotional, but it keeps your brand name in front of them. One growing trend in mobile marketing is something called push notifications.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

Let’s dive deeper into how mobile can fast-track your company’s transformation. Consumers expect brands to address their issues immediately through a variety of platforms, including (but not limited to) email, online chats, and social media.

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5 Helpful Social Search Articles


It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A.

Is Twitter the Next Channel for Contact Centers?

Buzz Marketing for Technology

Progressive companies are learning to integrate social interaction technologies to monitor brands today in real-time. Much like chat and SMS the era of communications becoming more and more synchronous is upon us. If you have never seen this web page [link] - you should!

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Cody Ward

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology.

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5 Helpful Facebook Places for Business Articles


For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue.

Going Mobile – Vital Tips for B2B Digital Marketing Success


Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. Boost your Brand Value with Mobile Apps. Developing mobile apps can improve your brand awareness as a B2B business. You’ll find there are many ways that mobile apps can benefit your B2B company. Reach out to Clients via SMS.

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Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

Brands are vying for attention from fans across all the platforms and social media managers around the globe are searching for new ways to grab audience attention and improve their social media engagement. For the big brands, this may be celebrities, models or sports people.

5 Helpful Social Media Must Reads


Nobody forced companies to get involved with their customers in this way.

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How Has e-Commerce Affected The Way We Market Products?

The Realtime Report

E-commerce has had a significant effect on how companies market their products today, and it is almost impossible to imagine that it could ever return to a pre-internet era. How Has e-Commerce Affected The Way We Market Products?

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies).

Ball Memorial Hospital's Facebook Nightmare


This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan.

Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? ” Then you get companies, who say, “Well, we want everything to be on the homepage, too” which creates its own sort of set of challenges. SMS – Still Valid, Still Underrated.

Jake's Take: Comcast Cares & You Can Too


  Specialized computer programs can track everything being said about a company through websites like Twitter and Facebook. Many companies are hiring people specifically to track these comments and respond appropriately.It Comcast "cares" and your brand can too.

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5 Ways to Fan the Viral Flame


Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

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How One Unhappy Customer Multiplies Across Social Media


In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post.

Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. But with fewer users creating content and a rise in brands posting to Facebook and ads in the feed, many users feel they miss out on the type of posts that helped Facebook to take over the social media world.

How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza


When you think about best web experiences, you probably don’t think of pizza companies first. Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. The company’s stock price hit an all-time low in 2008, going for around $3.00 They introduced the idea that to survive, they had to start thinking themselves as an “e-commerce company that happens to sell pizza.”

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