Laurel Papworth

APRIL 21, 2010

How to swap your hideous [link] for [link] – your own Facebook address! I’ve already set my personal account to be facebook.com/LaurelPapworth – this is how you do Business Pages, Fan Page, Brand Pages or whatever they are called now. Make sure you spell your brand name correctly. Facebook Removal of Fanpages.

URL 104

URL Domain Name Facebook Technorati 104

Mindjumpers

JANUARY 14, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Twitter, Facebook are a must for business sites. Popular brands maintain their profiles to post about their activites on Twitter. Community building- The impact of group communication.

Trends 245

Trends Influencer Social Media Forums 245

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share this on Technorati.

Study 155

Study Health Care Facebook Digg 155

Mindjumpers

FEBRUARY 17, 2011

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. According to Technorati , people spend more and more time and resources on maintaining blogs. And bloggers read other blogs as a source of information.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. According to the results of the study, German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media.

Social Media 103

Social Media Brands Digg Forums 103

Laurel Papworth

APRIL 21, 2010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan? So we developed the first-ever published Facebook fan valuation.

CPM 77

CPM Facebook ROI Web 2.0 77

Mindjumpers

DECEMBER 28, 2010

We believe that this is due to the fact that it can be very inspiring for brands to see how others have obtained success in building a presence on social media, and thereby gain insight into how to do so themselves. Here is what you can learn from the company to achieve a more engaging and growing community. Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

OCTOBER 27, 2010

Great brands among the nominees. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota. This shows how social media has become a high priority for marketing and branding solutions for some of the world’s greatest brands. Best Art Direction. Best Social CRM. Best Student Work.

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Social Media SMS Social CRM Technorati 193

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

MAY 13, 2008

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Seek out communities that address the needs that your company also addresses. Let the community know who you are. Tamar is also the author of The New Community Rules (July 2009).

Social Media 100

Social Media Digg Brands Marketing 100

Laurel Papworth

JUNE 1, 2010

Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Why not, when using Facebook to collect details, advertise on Facebook? No really, it is.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Idaconcpts

MARCH 29, 2011

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. Business should remember that community outreach can be a great way to increase visibility. FaceBook makes it simple.

Sites 139

Sites Widget Tools Adsense 139

Laurel Papworth

OCTOBER 20, 2010

Just a few weeks of blasting some crappy ad through Facebook and Youtube and calling it “engagement&# doesn’t really do it for me. So many companies forget how to play with their customers, when it’s playing that creates brand love more often than not. Ok I admit, I’m a bit down on social media campaigns.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Myrland Marketing

OCTOBER 6, 2010

The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. Yesterday, he engaged his audience with the informative, somewhat controversial to some in attendance, idea that Facebook is where we as marketers, entrepreneurs, service providers and businesspeople need to be spending our attention.

Facebook 88

Facebook Social Media WordPress Syndication 88

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Socialized

NOVEMBER 26, 2009

Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Twitter recently rolled out its Geotagging capability on a limited basis. PowerPoint is ubiquitous. Even Google, a Web 1.0

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Marketing Blog

OCTOBER 31, 2007

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. Everybody knows and has been saying that Facebook is Personal and Linkedin is more Business users. October 31, 2007.10:51 It is more in the mind set.

LinkedIn 100

LinkedIn Web 2.0 Facebook Startup 100

Idaconcpts

DECEMBER 15, 2010

Having forums on your site is a terrific way to get people talking about your products, your service and your brand. Many online businesses use some form of paid advertising to raise awareness of their brand. Collaborating with others in the field that way is a great marketing tool that can be used to pull others towards your brand.

Press Release 151

Press Release Strategy Forums Marketing 151

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. Put some effort into it.

Social Media 164

Social Media Yahoo Discount Training 164

Bill Hartzer

JANUARY 28, 2010

MashedIn provides a widget that you can add to a web site or blog where your users can authenticate with either Facebook , Twitter , or LinkedIn to reveal common connections to the widget owner. Share this on Technorati. Individuals have various groups of friends or connections on different social networks they use on a regular basis.

Applications 115

Applications Social Media Widget Technorati 115

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Instead, they want to connect. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Laurel Papworth

JULY 11, 2010

There will be two days of “interactive & engaging social media conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates,exhibition hall, workshops and networking.&# Facebook is the Platinum Sponsor. Blake Chandlee Facebook @bchandlee. Social Media WorldForum. Related posts.

Forums 79

Forums Eventful Social Media Transportation 79

Social Media Network Marketing

JUNE 12, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? I have been working in the Social Media Networking Online Space since 2001 alongside with the Brands and Clients. Am working directly with the Clients and the brands. Setting online alerts for the brand.

Social Media 62

Social Media Reputation Technorati Yahoo 62

The Marketing Blog

SEPTEMBER 28, 2009

But now the platforms have diversified, today there are Indians heavily discussing social media on twitter, LinkedIn and Facebook. technorati , back-links etc.) influential Indians in social media on Facebook etc.) A couple of years of ago, one could easily identify active users through blogs & discussion forums.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. That’s why this is more of a message for large and not necessarily small brands. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. It also serves a specific purpose, while its chief competitor, Facebook, does not. I still follow Woot.com. Go with both.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Payless Shoes Payless is another well-known brick-and-mortar brand that’s best known for their ability to offer quality shoes for a low price.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Bill Hartzer

AUGUST 24, 2010

No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. Do you want to connect with prospects, develop conversations, build your brand, construct your mailing list, or generate revenue? Post this on Diigo.

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Whether your blog is brand new or you want to take your experienced blog to the next level, the key is to not leave whether or not success happens to the vagaries of chance. Are you trying to boost awareness?

Questions 148

Questions Sample Samples Blogosphere 148

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants. Answers Yahoo!

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ]. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Mindjumpers

DECEMBER 3, 2010

However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories. These are findings that do not really surprise me. The types of content that get shared most.

Content 213

Content Social Bookmarking Press Release Research 213

Laurel Papworth

MARCH 22, 2010

about a year ago ,to create an online community of people annoyed with Optus. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. It auto updates with tweets from Twitter, blog posts, Facebook, whatevers. It is a straight out anti-branding site. I registered OptusPoo.com.au

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85